Content Marketing
May 17, 2016 at 8:49 am
Major brands are all trying to determine the impact of increasing digital maturity on their business models and developing the right forward looking digital transformation strategy. Yet, despite making significant investment in time and resources, retailers are still faced with distracted consumers who don’t respond positively to their message.
May 16, 2016 at 10:53 am
When Instagram’s move from a chronological feed to an algorithm-based feed was announced in March, it caused an eruption of discontent within the community. Users and marketers alike felt that the algorithm would mean the end of organic reach on Instagram and content wouldn't be seen. For retailers, Instagram was a great (and mostly free)…
May 9, 2016 at 12:12 pm
Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.
May 2, 2016 at 11:49 am
Walgreens wants you to know the difference between a vaporizer and an edible — the marijuana kind. In a post on the company’s “Stay Well” Tumblr blog, Dahlia Sultan, a pharmacy resident at the University of Illinois and Walgreens, wrote about the benefits of medical marijuana. (The post notes that Walgreens isn't a licensed provider of…
April 18, 2016 at 10:10 am
Content marketing has become a favored way for retailers and brands to engage their customers, establish brand awareness and thought leadership, and, ultimately, help them sell more products. In episode 32 of Total Retail Talks, Lisa Dominish, director of e-commerce at Rachel Roy, discusses how the women's fashion retailer is using content as part of…
April 1, 2016 at 9:50 am
Call it a sponsored content bonanza. Glamour announced on Wednesday that it's entered into a multipronged partnership with Lane Bryant which will be laser-focused on courting the plus-size market and promoting a message of body positivity. The project includes two special editions of Glamour, one on newsstands now and the second to come in the…
March 22, 2016 at 10:22 am
Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.
March 3, 2016 at 9:52 am
Rue Now is a 24/7 fashion feed that compliments Rue La La’s daily shopping boutiques. The platform gives members access to the most inspirational fashion and lifestyle news. Rue La La intends to further engage its current users that, on average, visit the website over two times a week.
February 29, 2016 at 1:24 pm
Join us to learn how your brand can position itself to thrive in a rapidly changing and increasingly digital retail environment.
February 29, 2016 at 9:50 am
In episode 26 of Total Retail Talks, Patrick Cassidy, who leads global digital brand marketing and social media content strategy for New Balance, the athletic footwear, apparel and accessories brand, discusses the company's shift from a point-in-time marketing approach to a consistent, year-round conversation with consumers, and the role content plays in this new strategy.
