Content Marketing
June 28, 2017 at 11:02 am
You may have visual content on your website, but is it converting your visitors into customers? With the many common e-commerce challenges faced by retailers, my guess is not as many as you would like. It’s no surprise that industry conversion rates have stopped climbing at their previous levels. According to the Forrester report “The…
June 13, 2017 at 11:54 am
Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his company's use of user-generated content (UGC). In this video, Thall describes Pura Vida's use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailer's email campaigns — no matter which stage of the…
June 9, 2017 at 11:14 am
In an interview at IRCE in Chicago, Michael Shady, senior director of web operations at Home Depot, answers questions about the home improvement retailer's use of content as part of its marketing mix. Shady touches on the types of content Home Depot is producing, how that content is distributed, how the effectiveness of its content efforts…
June 5, 2017 at 11:52 am
In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning…
June 1, 2017 at 8:00 am
An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.
April 7, 2017 at 12:12 pm
Content is the currency of any digital experience. When it comes to delivering a standout customer experience, retailers and brands agree that blending content and commerce is the way to go. But even with the best intentions, it can be challenging to deliver the right mix at all customer touchpoints. If you’re struggling with strategically…
March 15, 2017 at 12:04 pm
The retail consumer now exists in the age of instant gratification. When 50 percent of commerce sites are getting less than 15 seconds of attention, and visitors are abandoning pages after just two seconds, brands are more hard-pressed than ever to develop creative and innovative experiences for their customers. It's up to marketers to leverage…
March 14, 2017 at 11:07 am
In the old days, you could drive traffic to your site just by cramming it full of keywords. Fortunately for today’s online users, it no longer works that way. The world of search engine optimization has gotten smarter. Google recently revealed that sites don’t lose PageRank because of their redirection methods. Now, sites have to…
February 22, 2017 at 9:44 am
Online shopping surpassed a significant milestone last year when Cyber Monday generated more revenue than Black Friday. While online shopping has taken off in terms of popularity, brands are still facing numerous digital challenges, including poor interfaces, inaccurate inventory and more. Online Shopping Challenges Recent research from Forrester revealed that 70 percent of companies are…
February 21, 2017 at 9:30 am
In today’s omnichannel world with hyperconnected consumers, leveraging customer-generated content has proven to be a powerful way to accelerate sales. Data shows most people rely upon reviews to validate their purchase decisions. In fact, the vast majority of FitForCommerce retail clients have found that ratings and reviews have positively influenced overall sales. It’s no wonder…
