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Content Marketing
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An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.
Content is the currency of any digital experience. When it comes to delivering a standout customer experience, retailers and brands agree that blending content and commerce is the way to go. But even with the best intentions, it can be challenging to deliver the right mix at all customer touchpoints. If youโre struggling with strategicallyโฆ
The retail consumer now exists in the age of instant gratification. When 50 percent of commerce sites are getting less than 15 seconds of attention, and visitors are abandoning pages after just two seconds, brands are more hard-pressed than ever to develop creative and innovative experiences for their customers. It's up to marketers to leverageโฆ
In the old days, you could drive traffic to your site just by cramming it full of keywords. Fortunately for todayโs online users, it no longer works that way. The world of search engine optimization has gotten smarter. Google recently revealed that sites donโt lose PageRank because of their redirection methods. Now, sites have toโฆ
Online shopping surpassed a significant milestone last year when Cyber Monday generated more revenue than Black Friday. While online shopping has taken off in terms of popularity, brands are still facing numerous digital challenges, including poor interfaces, inaccurate inventory and more. Online Shopping Challenges Recent research from Forrester revealed that 70 percent of companies areโฆ
In todayโs omnichannel world with hyperconnected consumers, leveraging customer-generated content has proven to be a powerful way to accelerate sales. Data shows most people rely upon reviews to validate their purchase decisions. In fact, the vast majority of FitForCommerce retail clients have found that ratings and reviews have positively influenced overall sales. Itโs no wonderโฆ
When it comes to marketing, having the ability to adapt to evolving technologies and test new strategies is critical to campaign success. As we begin a new year, conducting an audit of the tactics employed is a good way for marketers to determine which campaign areas to modify and how to guide future marketing initiatives.โฆ
In episode 72 of Total Retail Talks, recorded at last week's National Retail Federation (NRF) Big Show in New York City, Amanda Hesser, co-founder and CEO of Food52, discusses the convergence of content and commerce and how it will affect retailers in 2017.
To have a chance in the battle against Amazon.com and other megastores, retailers are arming their e-commerce sites with the most powerful online tools โ and creative content is proving to be a valuable weapon of choice. Your online presence needs to be about much more than the products you sell. A website or mobile siteโฆ
Visual content (e.g., photos and videos) has become an expected part of the path to purchase for consumers. Visual information can play a big role in building trust and influencing customer behavior. Here are five tips for brands and retailers looking to better attract and convert shoppers by leveraging user-generated visual content: