Content Marketing
July 26, 2017 at 10:59 am
You would think that writing a good product description would be just that. A description of the product should sell it, right? In fact, the process of writing a really effective product description is more nuanced. Here are eight steps you should follow to increase sales of your products: 1. Discover your "buyer persona." You've…
July 21, 2017 at 9:22 am
Temps are rising. Beverages are chilling. The beach is calling. It must be time to start your holiday planning! Whether the idea of holiday planning makes you feel festive or freaked out, you can’t ignore the flurry of potential revenue waiting to be unwrapped during the final months of the year. You may think you…
July 21, 2017 at 9:09 am
As digital marketers access new tools that remove the most common barriers to content creation, they're faced with a new problem: too many possibilities. With a wealth of potential, it can be difficult for brands to narrow their options to the perfect content type for their next consumer-facing campaign. A good place to start is…
July 6, 2017 at 9:00 am
Retailer Bear Mattress provides a hassle free experience. It is one of several startups that have disrupted the mattress industry.
July 5, 2017 at 8:17 am
Bedding retailer Bear Mattress provides a hassle-free shopping experience in this simple email. Mailer Name: Bear Mattress Date Emailed: June 30, 2017 Founded by Scott Paladini, Bear is one of several startup manufacturers that have disrupted the country’s $14 billion-plus mattress industry. Like its competitors, Bear has built its model on selling direct to consumers. This […]
June 29, 2017 at 8:00 am
For home improvement retailer Home Depot, content delivered by email is an important driver of both online and offiline traffic.
June 28, 2017 at 11:02 am
You may have visual content on your website, but is it converting your visitors into customers? With the many common e-commerce challenges faced by retailers, my guess is not as many as you would like. It’s no surprise that industry conversion rates have stopped climbing at their previous levels. According to the Forrester report “The…
June 13, 2017 at 11:54 am
Griffin Thall, CEO and co-founder of Pura Vida Bracelets, spoke at IRCE last week about his company's use of user-generated content (UGC). In this video, Thall describes Pura Vida's use of UGC collected on social media, and how it adds a sense of trust to the jewelry retailer's email campaigns — no matter which stage of the…
June 9, 2017 at 11:14 am
In an interview at IRCE in Chicago, Michael Shady, senior director of web operations at Home Depot, answers questions about the home improvement retailer's use of content as part of its marketing mix. Shady touches on the types of content Home Depot is producing, how that content is distributed, how the effectiveness of its content efforts…
June 5, 2017 at 11:52 am
In episode 97 of Total Retail Talks, Ethelbert Williams, chief marketing officer of InstaNatural, a natural and organic beauty products brand, talks about leveraging third-party marketplaces, including Amazon.com, Jet.com, iHerb and others, for growing the business. Williams also offered his insights into how InstaNatural is using content to engage and sell to a very discerning…
