Content Marketing
April 17, 2018 at 9:34 am
The battle between Google and Amazon.com to own shoppers’ minds (and wallets) just intensified with the launch of Google Shopping Actions. Initially working with retailers like Target, Walmart, Costco and Home Depot, Google’s newly launched initiative aims to help retailers compete with Amazon by promising shoppers a smooth experience and universal cart across desktop, mobile…
March 29, 2018 at 12:58 pm
For promoting products, content marketing, and a blog in particular, promises more traffic than many online retailers realize. Why do retailers hesitate to use blogs for content marketing? They fear that by marketing through blogs that their websites will appear spammy and become less appealing to consumers. However, blog content can be an important way…
March 19, 2018 at 1:35 pm
Today’s retail environment is a convergence of technology and experience, driven by consumer demand to know more, see more and actively participate with brands before buying. Consider these examples: Want to know how to put up a tent in the snow or build the perfect campfire? With online video, you can take DIY to a…
March 5, 2018 at 8:50 am
Remember applying for your first job after college graduation? You probably sent applications far and wide to companies with the goal of securing a role that matched your skills and interests. Many retailers are taking a similar approach in their daily quest to drive sales — trying to get as many leads as possible in…
January 18, 2018 at 12:46 pm
Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy…
November 30, 2017 at 11:53 am
Taylor Guitars, a manufacturer and retailer of premium acoustic and electric guitars, has launched a community video destination that enables its customers and prospects to access educational, shopping-related content to help them in their guitar searches, learn how to play and care for their guitars, and listen to artists from all over the world. Taylor…
November 2, 2017 at 11:01 am
2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The…
October 27, 2017 at 10:55 am
These first weeks of fall signal the shift from holiday planning to actually launching your holiday campaigns. We know that it feels like all holidays all the time, and that you have a lot on the line! It can be stressful. Therefore, let’s not think about any of that for the rest of this article.…
October 23, 2017 at 3:00 pm
Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers. As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and…
October 17, 2017 at 10:31 am
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…
