Content Marketing

Good relationships, including the ones between a business and its customers, are built on trust. Consumers need to feel confident that they're being told the truth and that a company’s products will match up to its claims. Furthermore, in today’s cyber society, many customers are highly concerned about the safety and security of their private…

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

As brand marketers, we often believe we’ve seen the apex of new and unique ways to reach consumers as well as the levels of personalization a product can offer. As a brand marketer and digital strategist at Mars for eight years before joining Salsify, I’ve seen the struggle to maintain brand identity and relevance firsthand.…

In episode 186 of Total Retail Talks, Total Retail Executive Editor Joe Keenan interviews Carolyn Littlefield, senior director of e-commerce at Anheuser-Busch InBev. Listen in as they discuss the steps AB InBev is taking to grow its digital business, including the role content plays in that initiative. This episode was recorded live at Groceryshop in…

Quality content is what drives consumer engagement, ultimately pushing them down the purchase funnel.

“Content” is by far one of the most-used buzzwords today. But what does it really mean? From product information to content marketing, there are numerous steps in the content supply chain that can get lost in the shuffle. Most companies, both large and small, know they need a content strategy, though many may be unsure…

One key strategy that’s winning the hearts and wallets of today’s youth culture: create a sense of belonging for shoppers.

How do you get personalized content to the growing diversity of digital touchpoints at speed? The answer is Content-as-a-Service(CaaS).

Retailers invest in content that catches shoppers’ attention, educates them about their products, and (ideally) converts them into customers. Marketers might think that the content they produce is one-and-done, especially if the content is dedicated to a specific sale or other limited-time offer. However, much of the content created in the retail space can be…

In episode 173 of Total Retail Talks, recorded at this year's Shop.org conference in Las Vegas, Rich Sargente, general manager and vice president of sales at BARK, maker of the BarkBox, a subscription commerce model that sells dog toys and treats to pet owners, discusses the brand's push into physical retail. Specifically, Sargente addresses BARK's wholesale…