Content Marketing

With 88 percent of missed deals due to sales reps not finding or leveraging internal resources, can companies afford to waste their time and money on ineffective content marketing? Definitely not, since sales teams see 67 percent improvement in close rates when sales and marketing are aligned. Here are some essential elements your content marketing program…

Furniture and home décor brand Wisteria is leveraging user-generated content (UGC) to drive customer interactions and sales. Wisteria has partnered with Curalate, a social commerce platform, to request rights to UGC images and then uses Curalate's platform to deploy those images in galleries on the retailer's website (e.g., homepage, product detail pages) as well as its social…

How are direct-to-consumer (DTC) brands dexterous and competent in marketing trends where incumbents bumble? A few years ago, the marketing trend du jour was content marketing. Dollar Shave Club developed its “Bro talkin’ razors” campaign (not the official title!), creating the rare content marketing that didn’t make you cringe. But Dollar Shave Club was just…

In episode 200 of Total Retail Talks, Executive Editor Joe Keenan interviews Amanda Amar, senior manager of global social media and influencer relations at ALDO Group, a fashion footwear and accessories retailer. Listen in as they discuss how ALDO is leveraging user-generated content (UGC) and social influencers to help market its brand and products, driving customer acquisition…

2018 was a year of discontent for the retail industry, which saw several formerly formidable brands, including Toys"R"Us, succumb to external pressures — not least the increased migration of consumers online. Seventy-nine percent of Americans now shop online, and 30 percent do so at least once a week, according to 2018 data from Pitney Bowes.…

The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.

Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.

In my last article, I discussed how the retail model which gave brands insight into their customers in the past has shifted. This has changed the demands placed on brands to show up in meaningful, personalized ways. The challenge presented was this: How can brands express themselves and message their products dynamically and continue to…

There aren’t many conversations I have where I’m not asked a variation of this question: “What’s the future of social commerce look like?” Before I even answer, though, I level-set on what social commerce means. The term “social commerce,” it seems, has become shorthand for “making an Instagram feed shoppable.” And so I spend a…

Have you ever thought about where the flowers you purchased came from? This is one of the many questions that John Tabis, co-founder and CEO of The Bouqs Co., works every day to answer through his innovative online floral company. Bouqs is a direct-to-consumer brand that sells flowers from eco-friendly, sustainable farms, and sources stems…