Catalog Circulation
July 20, 2017 at 12:12 pm
L.L. Bean is stepping away from its traditional back-to-school catalog. Ad Age reports the Maine-based retailer is rolling out a new website with a digital push and three TV spots centered around its new "Be an Outsider" campaign. It's all part of an effort from the traditional catalog business to become more digital centric. "The campaign…
June 22, 2017 at 1:17 pm
Catalogers rely on matchbacks to compare catalogs mailed against the response rates from their various housefile and prospecting list segments. However, matchback attribution rates, which are the percentage of orders that can be allocated back to a catalog mailing, are decaying. It’s important that the attribution of orders can be as high a percentage possible.…
October 10, 2016 at 5:07 pm
It can be easy for a catalog, or really any type of retail CEO, to overlook things. After all, especially with a catalog operation, there are so many factors that go into running a profitable business, right? Unless you’re a small mom-and-pop shop, wherein you personally oversee everything from soup to nuts, if you can…
September 16, 2016 at 12:08 pm
Anda Pho, head of marketing at True&Co., the lingerie retailer that uses an online fit quiz to size bras for women of all shapes and sizes, explained yesterday at NEMOA’s directXchange 2016 Fall Conference how the company has revolutionized the bra-buying process. Data is Everything “Making a bra is like making a car,” Pho said. There…
August 17, 2016 at 9:54 am
Macy’s announced a major strategy shift last week that will affect a significant number of its brick-and-mortar stores. The department store chain will be closing 100 of its 728 locations next year — approximately 14 percent of its stores. These closures signify Macy’s acceptance of the modern retail landscape laid out by e-commerce giant Amazon.com,…
August 15, 2016 at 7:33 pm
As you’re all well aware, we’re closing in on the election of the 45th president of the United States of America. (I’ll keep my thoughts on the two candidates to myself.) And though you might not have thought to connect the two, elections impact catalogers’ circulation plans. Presidential election years cause high anxiety for catalogers.…
August 5, 2016 at 11:47 am
TV and online retailer HSN Inc. reported a 4 percent drop in net sales and a sharper 36 percent decline in profit for the second quarter, prompting a shuffling of managers and the planned sale of two of the company's apparel lines — TravelSmith and Chasing Fireflies. CEO of HSN, Mindy Grossman, said the company…
May 20, 2016 at 11:00 am
Victoria’s Secret catalogs are about to become a thing of the past. Leslie H. Wexner, founder of Victoria’s Secret parent company L Brands, confirmed the move on Thursday during the annual meeting of shareholders at the retailer’s Columbus, Ohio headquarters. The move is part of a series of changes designed to simplify the business and accelerate growth,…
May 10, 2016 at 2:02 pm
Catalogers are finally seeing some cost relief with the expiration of the exigent postage increase on April 10, as well as softening paper prices. Aggressive work over the past two years by the American Catalog Mailers Association (ACMA) in challenging the ceiling of the exigency rate before the postal regulator and in a U.S. Court…
April 11, 2016 at 11:12 am
With a reorganization in the works and comments from L. Brands Inc.’s most recent earnings call placing emphasis on the bricks-and-mortar and digital channels, the Victoria’s Secret catalog could soon be a thing of the past. L. Brands LB , the parent company of Victoria’s Secret, announced Thursday that it would create three business units: Victoria’s…
