Branding

Earlier this week, tweets surfaced showing a Best Buy store in Houston selling cases of water for more than $40 each in the wake of Hurricane Harvey. Best Buy officials responded to the growing controversy on social media by telling CNBC that it doesn’t actually sell…

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students — and retail marketers — go back to school. Any final preparation…

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students — and retail marketers — go back to school. Any final preparation […]

J.C. Penney has announced a new partnership with "Project Runway" that lands the department store retailer as a fixture on the design-competition reality show. J.C. Penney will be the exclusive retailer for “Project Runway” for seasons 16 and 17, as well as “Project Runway All Stars” for season seven. The retailer will sponsor a design challenge…

In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source of…

NYDJ, a women’s fashion brand, uses a direct mail piece to promote a perfect fit, and much more.

In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe's company), discusses the company's recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary,…

In episode 102 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Molly Hartney, vice president of marketing and merchandising at The Mine, an online retailer of home furnishings (and a Lowe’s company), discusses the company’s recent rebranding from its previous name, ATGStores.com. Hartney addresses why a rebranding was necessary, […]

It seems that Wal-Mart is making a run at a new e-commerce retailer every week. Inside of a year’s time, it scooped up Jet.com, followed by acquisitions of Shoes.com (renamed ShoeBuy.com), MooseJaw, and ModCloth. And today it was announced that Wal-Mart purchased Bonobos, the men’s online clothing retailer, for $310 million. All of these brands…

An email from Parachute, a home essentials retailer, teases content from its blog to help build its brand.