Branding

The luxury market has undergone significant changes over the last couple of decades as investors have discovered the new gold mine: small and medium-sized luxury businesses with impressive profit margins. Totally lacking operational efficiency and appetite for big expansion, those businesses were focusing on one thing only: developing outstanding products. Family run for generations, these…

In this episode of Retail Right Now, Total Retail's Joe Keenan and Caitlin Sullivan discuss L.L.Bean's decision to change its famously generous return policy, the implications it may have on the brand, and what it means for its competitors.

Total Retail and sister brand Women in Retail Leadership Circle (WIRLC) are proud to present our eighth annual list of the Top Women in Retail. This year's list features a who's who of top female executives in the retail industry. Take advantage of this opportunity to learn more about some of the brightest minds and leaders retail has to offer.

I smirk when anyone tells me that "branding" is the core of any campaign. Branding is to measurement what superstition is to science. You advertise to do one thing: move product — period. That product is sold either online or offline. Online measurement, while not perfect, is evolving. Offline, up until recently, not so much.…

CVS Health will ban photo manipulation in its store-brand makeup marketing, store aisle displays and social media posts by April 2020. The announcement was made by Helena Foulkes, president of CVS Pharmacy and executive vice president, CVS Health, during her presentation at the National Retail Federation's Big Show in New York yesterday. "As a woman,…

In episode 124 of Total Retail Talks, Oscar Castro, vice president, e-commerce and marketing at Harry & David, discusses the gourmet food brand's recent redesign. Castro touches on how new functionalities added to Harry & David's website will improve its customers’ experiences, and offers advice for other retailers that are considering a brand redesign, including…

It’s hard to go a day without reading an article about the brands and industries millennials are killing off. From napkins to cereals to banks, the lineup of sectors that these 20- and 30-somethings are rethinking seems endless. It’s enough to make marketers think that brand loyalty among millennials is dead. However, the opposite is…

This week, Gander Mountain emerged from bankruptcy protection and reopened stores with a new name: Gander Outdoors. The outdoor apparel and product company was purchased by Camping World Holdings, an Illinois-based network of RV-centric retail locations, in April. Now under new ownership, the newly minted Gander Outdoors is on track to open 55 to 65…

Wal-Mart Stores Inc. is taking the "Stores" out of its name. MarketWatch reports the big-box retailer will shorten its legal name to Walmart Inc. The move highlights Wal-Mart's message that it is more than just large storefronts, while also showing a commitment to its digital business. “While our legal name is used in a limited…

I read an article recently that found that AmazonBasics was driving more sales than some other Amazon.com private brands. The article’s conclusion was that the success of AmazonBasics meant that the company may not need to “disguise” its private brand by removing the Amazon name from its products to drive sales. This premise didn’t sit…