Branding

Grocery shoppers are already using digital in myriad ways, from product research to purchasing groceries online for at-home delivery or in-store pickup. Meanwhile, brands have been building robust websites, as well as employing video and social media to market their products. For shoppers, however, the divide between using digital to research products and actually buying them remains wide, according to a new eMarketer report, CPG's Digital Conundrum: Turning Digital Shoppers into Digital Buyers. Nonetheless, the consumer product goods (CPG) category is poised for significant growth in online sales.

Interbrand, a consultancy, has named Walmart the most valuable retail brand for 2013. The retailer retained its top spot from 2012. Rising through the ranks were Macy's, which increased brand value by 62% and moved up nine spots on the...

Interbrand's 2013 Best Retail Brands Report, which ranks the 50 most valuable U.S. retail brands, as well as the leading store brands from around the world, was released today. Interbrand’s brand valuations are based on the firm’s analysis of the financial performance of a retailer, the role a brand plays in shoppers’ purchasing decisions and the competitive strength of a brand.

In the opening session of NEMOA's directXchange conference in Boston yesterday, Moosejaw's CEO Eoin Comerford discussed how his brand has cultivated this passionate customer base. He left attendees with four tips on how they can build a brand that customers will love (and in some cases hate).

Under Armour is making a renewed push into retail and opening a specialty store in Baltimore, with CNBC's Brian Shactman reporting.

With the advent of e-commerce, retail is changing more than nearly any other industry. In this evolving environment, a few trailblazers have set themselves apart and are revolutionizing the way we perceive and consume retail. Some retailers have altered their merchandising strategies to accommodate today's fast-paced shoppers. Others are making e-commerce more personalized than ever. 

Target has debuted six brands that will be available exclusively online. The one-stop shop is not taking its e-commerce site Target.com for granted. While continuing to draw people into its physical stores with sales and other incentives, the retailer acknowledges the need to change as shoppers' habits change. Target divisional merchandise manager Theresa Schmidt recognizes that consumers are going online more often to shop from the comfort of their own homes, and the need to not only draw new consumers to its online site but also retain existing online consumers...

During the first big wave of data warehousing in the 1990s, companies were sometimes described as being "data rich and information poor," a reference to the lack of business insights that still prevailed even after large amount of data had been collected and centralized. With the explosion of communications channels in recent years, that phrase has new currency, as many retailers have been struggling to integrate all these new data sources — and to make use of them to drive business results.

In the latter half of the 1990s, Sharon Stone topped best-dressed lists not once, but twice for her unorthodox pairing of a casual Gap top with a designer skirt at the Oscars. Nearly 15 years have elapsed since then — years that saw Gap's fashion fizzle and its marketing lose relevance. But early signs indicate the brand may finally retake its position as the arbiter of casually cool, classically American style. That is, if it wins the next few weeks, which, while important for any retailer, will be particularly telling for Gap.

Net-a-Porter is already your go-to destination for sales on all the latest luxury trends. But what if the famous shopping site went print? No, not a catalog. The new Net-A-Porter would be a "full-fledged fashion glossy," Fashionista says, a la Vogue or Elle, with editorials and articles. And probably some of those smelly perfume samples.