Branding

Dollar Tree said Friday that it has agreed to sell 330 of its stores to the private equity firm Sycamore Partners in order to get regulatory approval for its $8.5 billion purchase of Family Dollar. The Chesapeake, Virginia-based company said earlier this month that it would sell the stores, but it had not disclosed the…

Family vacations, neighborhood barbecues, fireworks, outdoor concerts … the list of fun summertime activities that people look forward to all winter long seems to be endless. People are out and about in the summer, basking in the warmth of the sunshine and the camaraderie that comes with spending time with family and friends. Retailers have taken notice.

The new world of retail has arrived, and so has Total Retail! As I mentioned into explain exactly w

Wal-Mart has long been a vilified brand, possibly one of the most hated in America. In the last year, however, the retail chain has made several significant moves that may change its brand perception, and some analysts say it's doing so in order to appeal to consumers who value corporate social responsibility. In its latest…

A couple of doodles hanging on the wall have just gotten Lilly Pulitzer into some hot water on social media. In a recent article for The Cut exploring the Lilly Pulitzer headquarters in King of Prussia, Pa., a bright photo gallery reflected the designer's concepts, with vibrant colors and patterns covering many surfaces. But one…

For years, Stefan Larsson was Gap’s worst nightmare, as he led H&M’s dizzying expansion in the United States with a combination of designer chic and rock-bottom prices. Three years ago, Gap Inc. hired him and gave him its most challenging brand, Old Navy. Since his arrival, Larsson has led a striking turnaround at the low-cost label, transforming…

J.C. Penney is starting this pivotal year on an emotional high note. For the first time in five years, 1,000 store managers from across the nation were called to Dallas to collect some healing, recognition and inspiration for the tough times ahead. The company expects to report a first-quarter loss Wednesday, but that’s not a…

Don't be on the lookout for your issue of ROI Report on Monday. You won't get it. Instead, your inbox will contain the first issue of Total Retail Report. That's right, Retail Online Integration (ROI) has rebranded to Total Retail.

RadioShack is selling off its name and and the names of millions of RadioShack customers in the last major action in its bankruptcy pro

The next issue of the magazine you’re holding in your hands will be the debut issue of of Total Retail.