
Branding

Tory Burch has been awarded $41.2 million after winning a trademark infringement lawsuit against Lin & J International Inc., who the designer successfully proved had copied her trademarks and designs. The judgement, which was made by the US District Court on Friday, draws a line under a battle between the two brands that started in 2013…
Most consumers expect to receive e-commerce orders in a traditional brown box. However, this doesn’t mean that companies, especially emerging brands looking to grow, should skimp on packaging. Brands that go above and beyond will be remembered. Creating a memorable experience is one of the best things an emerging brand can do, and using the…
Contestants will use Sally Beauty Supply hair and nail products to create high-fashion looks in the upcoming season of television show "Project Runway." Lifetime’s Emmy-nominated show has partnered with Sally Beauty Holdings Inc. as the official hair and nail sponsor for its 14th season. During each episode, contestants will use exclusive Sally brands like ION,…
RadioShack is still kicking — and it wants everyone to know it. The electronics chain filed for Chapter 11 bankruptcy protection in February and has since entered into a partnership with Sprint on more than 1,400 co-branded stores. Even as details of the brand's future are being hashed out, RadioShack has launched a marketing campaign…
Three years after J.C. Penney was boycotted by opponents of LGBT rights, retailers have embraced the Supreme Court’s ruling for same-sex marriage. Amazing how quickly things can change. Just three years ago, J.C. Penney found itself embroiled in controversy when it featured gay couples in its new glossy mail-outs, part of its failed strategy under…
Once-iconic American retailer Gap is in trouble. The brand was once so cool that Sharon Stone wore one of its turtlenecks to the Oscars. Today, the company is closing a quarter of its stores amid declining sales. Sales at the brand that once dominated mall retail have declined for 13 straight months, according to Hiroko…
Men's Wearhouse wants to compete with the likes of Suitsupply, Indochino and J.Crew for the attention of fashion-forward millennials. The company — traditionally seen as somewhere a millennial's parents, or grandparents, might shop — hopes to broaden its appeal with a younger age group by expanding its line of custom clothing this year and by…
With its traditional fanfare, Wal-Mart on Friday put singers Mariah Carey, Ricky Martin and Rod Stewart on stage at its annual shareholder meeting. Actress Reese Witherspoon even played host for the proceedings. If this weren’t an annual rite, one could be excused for expressing puzzlement over the forces that bring these big names together with…
Shares of Vera Bradley, a company best known for its quilted-cotton handbags, hit an all-time low Wednesday, and investors can thank Chief Executive Robert Wallstrom’s candor. “We are not attracting enough new customers to the brand,” he said in a news release accompanying the earnings, forgoing the typical corporate-speak that glosses over problems. Wallstrom later…
To put it indelicately, if you thought you were too good for David’s Bridal, you’re not alone. "David’s Bridal’s reputation used to be that it was the Wal-Mart of bridal," says CEO Pamela B. Wallack, sitting in a nondescript conference room at the retailer’s Conshohocken, Pennsylvania headquarters. The offices do not by any means compare…