Branding
June 23, 2015 at 2:07 pm
Once-iconic American retailer Gap is in trouble. The brand was once so cool that Sharon Stone wore one of its turtlenecks to the Oscars. Today, the company is closing a quarter of its stores amid declining sales. Sales at the brand that once dominated mall retail have declined for 13 straight months, according to Hiroko…
June 9, 2015 at 2:45 pm
Men's Wearhouse wants to compete with the likes of Suitsupply, Indochino and J.Crew for the attention of fashion-forward millennials. The company — traditionally seen as somewhere a millennial's parents, or grandparents, might shop — hopes to broaden its appeal with a younger age group by expanding its line of custom clothing this year and by…
June 8, 2015 at 2:42 pm
With its traditional fanfare, Wal-Mart on Friday put singers Mariah Carey, Ricky Martin and Rod Stewart on stage at its annual shareholder meeting. Actress Reese Witherspoon even played host for the proceedings. If this weren’t an annual rite, one could be excused for expressing puzzlement over the forces that bring these big names together with…
June 4, 2015 at 3:01 pm
Shares of Vera Bradley, a company best known for its quilted-cotton handbags, hit an all-time low Wednesday, and investors can thank Chief Executive Robert Wallstrom’s candor. “We are not attracting enough new customers to the brand,” he said in a news release accompanying the earnings, forgoing the typical corporate-speak that glosses over problems. Wallstrom later…
June 3, 2015 at 1:27 pm
To put it indelicately, if you thought you were too good for David’s Bridal, you’re not alone. "David’s Bridal’s reputation used to be that it was the Wal-Mart of bridal," says CEO Pamela B. Wallack, sitting in a nondescript conference room at the retailer’s Conshohocken, Pennsylvania headquarters. The offices do not by any means compare…
June 1, 2015 at 2:38 pm
Dollar Tree said Friday that it has agreed to sell 330 of its stores to the private equity firm Sycamore Partners in order to get regulatory approval for its $8.5 billion purchase of Family Dollar. The Chesapeake, Virginia-based company said earlier this month that it would sell the stores, but it had not disclosed the…
June 1, 2015
Family vacations, neighborhood barbecues, fireworks, outdoor concerts … the list of fun summertime activities that people look forward to all winter long seems to be endless. People are out and about in the summer, basking in the warmth of the sunshine and the camaraderie that comes with spending time with family and friends. Retailers have taken notice.
June 1, 2015
The new world of retail has arrived, and so has Total Retail! As I mentioned into explain exactly w
May 29, 2015 at 2:35 pm
Wal-Mart has long been a vilified brand, possibly one of the most hated in America. In the last year, however, the retail chain has made several significant moves that may change its brand perception, and some analysts say it's doing so in order to appeal to consumers who value corporate social responsibility. In its latest…
May 27, 2015 at 3:31 pm
A couple of doodles hanging on the wall have just gotten Lilly Pulitzer into some hot water on social media. In a recent article for The Cut exploring the Lilly Pulitzer headquarters in King of Prussia, Pa., a bright photo gallery reflected the designer's concepts, with vibrant colors and patterns covering many surfaces. But one…
