Branding
August 4, 2015 at 3:32 pm
Alibaba has partnered with Los Angeles Lakers basketball star Kobe Bryant to create and distribute a series of Kobe-branded products in China and to release his documentary “Kobe Bryant’s Muse.” Demand for Bryant’s merchandise in China might seem an oddity to many, but Bryant has a strong fan base among the NBA-crazed Chinese millennials. “We are thrilled…
July 31, 2015 at 3:36 pm
The primary purpose of off-site search engine optimization is creating high-value inbound links to your website. However, if the SEO team operates in a vacuum and concentrates solely on links, it will fail to capitalize on other, primarily brand-related, benefits of link building and, even worse, could take actions that undermine branding. For these reasons,…
July 29, 2015 at 2:53 pm
For a group of kids in Harlem, lacrosse has become a lifestyle. Depicted in two new national spots from Dick's Sporting Goods set to premiere on Wednesday, the Harlem lacrosse team has become the latest beneficiary of the retailer's program, Sports Matter. In 2014, the program began as an effort to promote awareness and funds for youth…
July 28, 2015 at 3:30 pm
It was just one Facebook/Instagram post among many, but Bugaboo's pairing of a running stroller and a bikini-clad fashion model has sparked plenty of laughter and derision from its target market. In the photo, 23-year-old Dutch model Ymre Stiekema is seen running with her two-year-old daughter while wearing what appears to be a black-and-white bikini…
July 24, 2015 at 4:32 pm
lululemon athletica — that company of see-through yoga pant infamy that arguably singlehandedly launched the “atheleisure” trend in comfortable, everyday sportswear — is introducing a specialty beer, the Curiosity Lager. The beer comes in a 500 ml slender can, has 4.6 percent alcohol, printed with a geometric array of Pacific Northwest motifs: a totem pole,…
July 24, 2015 at 4:15 pm
Levi’s is overhauling its namesake brand’s entire women’s line. The company, founded in 1853, has survived the Civil War, the Great Depression, and other epochal threats, but in the last two years it’s been tormented by an enemy none of its executives saw coming: yoga pants. Comfortable and flattering at the same time, athletic pants…
July 16, 2015 at 3:03 pm
Tory Burch has been awarded $41.2 million after winning a trademark infringement lawsuit against Lin & J International Inc., who the designer successfully proved had copied her trademarks and designs. The judgement, which was made by the US District Court on Friday, draws a line under a battle between the two brands that started in 2013…
July 10, 2015 at 2:23 pm
Most consumers expect to receive e-commerce orders in a traditional brown box. However, this doesn’t mean that companies, especially emerging brands looking to grow, should skimp on packaging. Brands that go above and beyond will be remembered. Creating a memorable experience is one of the best things an emerging brand can do, and using the…
July 9, 2015 at 2:08 pm
Contestants will use Sally Beauty Supply hair and nail products to create high-fashion looks in the upcoming season of television show "Project Runway." Lifetime’s Emmy-nominated show has partnered with Sally Beauty Holdings Inc. as the official hair and nail sponsor for its 14th season. During each episode, contestants will use exclusive Sally brands like ION,…
July 1, 2015 at 2:10 pm
RadioShack is still kicking — and it wants everyone to know it. The electronics chain filed for Chapter 11 bankruptcy protection in February and has since entered into a partnership with Sprint on more than 1,400 co-branded stores. Even as details of the brand's future are being hashed out, RadioShack has launched a marketing campaign…
