Branding

Retailers are increasingly partnering with high-profile bloggers — i.e., those with thousands and sometimes millions of followers, and who wield a huge amount of influence over those followers and their purchasing decisions — to act as spokespeople or ambassadors for their brands.

If you stopped wearing your K-Swiss sometime around 2002, apparently you’re not alone. Late last year, the nearly-forgotten footwear brand started a campaign to reintroduce itself to the 21st century. The comeback was complete with a Kik campaign, a campaign called “The Board” that crowdsourced creative, and a little help from producer/DJ Diplo. Digiday talked…

American Eagle shares slid another 2.5 percent on Thursday, as the teen retailer's third-quarter outlook continued to spark concern among investors. But analysts were quick to call the selloff overdone, saying the company continues to steal share from its competitive set, even as it raises prices.

PATIENT: “Doc, we've recently experienced a sales drop and I don't understand why. What's the best way to track down why it happened and how to fix it?” CATALOG DOCTOR: “You're doing right to quickly dig into causes behind the sales drop. The quicker you know why, the faster you can fix things. Here's a…

Gazing over a spread of magazines on a side table in her New York office on Broadway, Federica Marchionni eagerly flips through the pages to find her advertisements inside. For the new Lands’ End chief executive officer, this is her big unveil, the first time she gets to show what she’s been working on since…

Ms. Wesson and Aimee Cho, her business partner, have, after all, poured their style convictions into 1.61, a year-old gender-free label built largely on loosefitting trousers, swagger coats and easy shirts — items that they wear themselves and offer in varying sizes to both women and men. They are among the latest in a raft…

Sam’s Club wants to move beyond its parent’s DNA. The warehouse-club retailer, owned by Wal-Mart Stores Inc., for years has struggled to turn around sluggish sales. Now it's pursuing a more fundamental fix: breaking away from the low-income consumers who shop at Wal-Mart.

Plus-size fashion apparel brand Ashley Stewart was on the verge of going out of business in 2013. The brand had been unprofitable for years, lacked direction and talent, had a toxic culture, and was days away from a second bankruptcy filing in a little over three years – one that it would very likely never…

Fashion can be a fickle thing. Fads come and go. Sartorial tastes change. Even the ways we shop go in and out of style. “It’s really important to be willing to try new things,” says Susan Gregg Koger, co-founder and chief creative officer of ModCloth, the e-commerce site specializing in vintage-inspired fashions and accessories. Plenty…

Monday was Epic Rewards day at Sephora, a promotion in which Sephora Beauty Insider Points of 1,000, 2,000, 5,000 or 10,000 could be redeemed for really, really good gifts. As in 10,000 points could get you a trip to Paris to visit Lancome, or $500 of Make Up For Ever products along with a training…