Branding

Is Calvin Klein the new American Apparel? It’s the first thought that entered my mind when I saw this “upskirt” Calvin Klein clothing ad with the text “I flash in #mycalvins.” I cropped the image, but The Daily Mail shows the full ad that spawned a negative consumer reaction on social media. And yes, I know…

Retailers were skeptical about whether the internet had sticking power in its early days. Sales meant brick-and-mortar stores, print advertisements and TV spots for those with the cash. The birth of e-commerce threw that world into turmoil. Today’s omnichannel retailers need a universal call to action that embraces every customer touchpoint. A meaningful, memorable domain…

Join our experts as they discuss how you can maximize your global marketing ROI with translation technology.

Nike co-founder Phil Knight said he's astounded by the athleisure trend. "It absolutely blew me away," Knight, who is also chairman of Nike, told CNBC's "Squawk on the Street" on Tuesday. He explained that today's athletic leggings have a purely functional origin in long underwear. "Forty [years] to 50 years ago, we wore long underwear to run…

Total Retail Talks is Total Retail’s podcast channel, and it features interviews and insights with some of the leading minds in the retail industry. Please check out our podcast channel page for all episodes, show notes and additional information. Also, you can access Total Retail Talks episodes on iTunes and Stitcher. We hope you’ll join us! Jodie Fox, Co-Founder and Chief Creative Officer, Shoes…

Some people just can't handle #ThisBody. A new commercial that's part of Lane Bryant's body positive campaign may never get a chance to air. A representative for the clothing company tells PEOPLE it has been rejected by multiple TV networks, including NBC and ABC. The ad stars curvy models, like size-16 Sports Illustrated cover girl…

Lands' End quickly backpedaled this week from an association with feminist Gloria Steinem after hearing complaints from customers and the publication of an article by a pro-life news agency. With customers taking to the company's Facebook page to voice objections centered on Steinem's support for abortion rights, Lands' End on Tuesday removed a feature on Steinem…

And on the seventh day, the creative team rested. [Genesis 2:2] As they did on the sixth day. And fifth day. And fourth and third and second and first. Because the marketing geniuses who created the new logo for Lord & Taylor clearly never put a day's worth of work into it. The brand identity…

What do you enjoy most about working in the retail industry? My dad was a small business owner, Arel’s Flowers & Gifts, for 35 years — it just closed this year. The store was another member of our family and a big part of our small…

What do you enjoy most about working in the retail industry? The fast pace and working with a team that’s always innovating and creating/executing new ideas — a team that truly doesn’t know what cannot be done. If you weren’t working in the retail…