Branding
March 13, 2017 at 9:19 am
There was a time when the merchandise within the four walls of a retail store dictated what shoppers could buy. Those four walls have come down. Digitally enabled shopping — from mobile comparison shopping to social recommendations — has launched a feverish quest to serve the new battleground of customer expectations by delivering shopping experiences…
March 9, 2017 at 12:01 pm
A year after emerging from bankruptcy, surfwear brand Quiksilver has a new name and is reporting growth in key brands, the company said Wednesday. Boardriders, the new name of the parent company of Quiksilver, Roxy and DC Shoes, will keep its branded stores as-is while expanding on its concept Boardrider stores. The Huntington Beach, Calif.-based Quiksilver filed…
March 7, 2017 at 12:44 am
A year after emerging from bankruptcy, surfwear brand Quiksilver has a new name and is reporting growth in key brands, the company said Wednesday. Boardriders, the new name of the parent company of Quiksilver, Roxy and DC Shoes, will keep its branded stores as-is while expanding on its concept Boardrider stores. The Huntington Beach, Calif.-based Quiksilver filed […]
February 27, 2017 at 10:54 am
In episode 79 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Megan Grassell, founder and CEO of Yellowberry, a company designed to change the bra industry for young girls. The interview was conducted at last week's Total Retail Talks Live! event in New York City. Listen in as Megan discusses how she started the online…
February 23, 2017 at 9:00 am
A company that began as an online-only retailer now has an impressive direct mail presence.
February 22, 2017 at 11:33 pm
Bonobos, a company that began as an online-only men’s apparel retailer, now has an impressive direct mail presence as well as network of brick-and-mortar stores. Mailer Name: Bonobos Date Mailed: June 2016 Bonobos, founded in 2007 by Andy Dunn and Brian Spaly, designs and sells menswear for casual, business and formalwear occasions. Originally an online-only […]
February 17, 2017 at 11:27 am
2016 proved that digital is the way of life, which means mobile capabilities need to be incorporated into any brand or retailer’s sales strategy. Many brick-and-mortar stores are reaching for new ideas and new digital tactics to increase revenue. From blending online and offline brand experiences to finding new ways to engage with customers, there…
February 13, 2017 at 11:46 am
Sears Holdings, the company that owns retail chains Sears and Kmart, reportedly said this weekend that it would remove 31 Trump-branded items from its website. The move makes Sears the latest retailer to ditch products bearing the Trump name. In the past week or so, Nordstrom, Neiman Marcus and Belk stopped selling Ivanka Trump's branded…
February 10, 2017 at 9:53 am
A lot can change in one year, and much more in 20. Back in the 1990s, or 1997 to be exact, Google didn’t exist, cell phones were too big to fit in a pocket and Netflix had just started a DVD rental subscription service. In terms of marketing, retailers had limited options for connecting with…
February 8, 2017 at 10:49 am
Another big-name retailer has dropped Ivanka Trump's fashion line. Over the last week, Belk has removed the product line from its website. The landing page online turns up an error message, and customer service representatives have confirmed the brand has been taken down from Belk's website. Many reports say Belk's removal of Trump products comes amid…
