Branding
April 13, 2017 at 10:04 am
An apparel line from Victoria Beckham has spiced up sales for big-box retailer Target. Joshua Thomas, a Target spokesman, told the StarTribune online sales for the VBxTarget collection have already broken company records for sales of a design partnership — and that was just over the weekend. The success of the Target-Victoria Beckham partnership is…
April 6, 2017 at 1:12 pm
bebe announced it's committed to closing 21 brick-and-mortar stores, representing 12 percent of its outlet locations. The closings follow recent speculation that the speciality retailer would shutter all of its stores and become an online-only brand. CNBC reports that in a filing with the SEC on Wednesday, bebe would incur an impairment fee of $2 million from…
April 3, 2017 at 9:59 am
bebe announced it’s committed to closing 21 brick-and-mortar stores, representing 12 percent of its outlet locations. The closings follow recent speculation that the speciality retailer would shutter all of its stores and become an online-only brand. CNBC reports that in a filing with the SEC on Wednesday, bebe would incur an impairment fee of $2 million from […]
March 28, 2017 at 9:00 am
A body care retailer’s direct mail catalog reflects the brand’s quirky and unique personality.
March 27, 2017 at 10:09 pm
Indigo Wild, a body care retailer, sends out a direct mail catalog that reflects the brand’s quirky and unique personality. Mailer Name: Indigo Wild Date Mailed: June 2016 Indigo Wild was founded by entrepreneur Emily Voth after she became dissatisfied with her previous job. Voth’s hobby of producing organic soaps led her to start Indigo Wild, a […]
March 24, 2017 at 11:53 am
Here’s the thing about the retail industry: As much as you’d like to believe that your store is different from the one across the street, it's really the same — at least when it comes to branded selection. So much so that up to 98 percent of stores’ branded item assortment is also carried by…
March 21, 2017 at 1:47 pm
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for…
March 17, 2017 at 10:45 am
As retailers become more skilled at harnessing big data to build predictive intelligence capabilities, they will learn to create more personalized customer experiences and drive operational efficiencies throughout their organization. Savvy retailers already employ artificial intelligence (AI) to create distinctive and transformative shopping experiences. For example, the Amazon Echo, a hands-free, voice-controlled digital assistant, lets…
March 16, 2017 at 12:31 pm
1-800-Flowers.com Inc. said Wednesday it agreed to sell its Fannie May and Harry London chocolate brands to Italian chocolatier Ferrero International S.A. for $115 million. Newsday reports the deal by Ferrero, one of the world’s largest chocolate confectionery companies, to buy the two brands is subject to regulatory approvals and is expected to close by May…
March 13, 2017 at 9:50 am
Make no mistake: ransomware will strike the retail industry in 2017. Retailers, big and small, should implement defense processes and emergency response plans that will adequately combat this impending doom, less they will suffer the harsh consequences of a breached operation.
