Branding

On Thursday, President Donald Trump issued an executive order that put 24 national monuments at risk of losing their federally protected status. Patagonia’s CEO Rose Marcario is taking a stand against it. “We take this as a sign that Trump and his team prefer to cater to fossil-fuel interests and state land grabs for unsustainable…

The digital marketplace has made it increasingly easy for customers to find the lowest possible price. When price is the only difference between two products, the decision is simple. However, that's rarely the case. With lower prices often come more aggravating experiences. As many bargain hunters quickly find, you get what you pay for. Customers…

Zara recently withdrew apparel featuring a controversial cartoon image. The women's apparel retailer (owned by Inditex) has more than 2,100 stores in 88 countries, and is ranked No. 53 on the Forbes 2016 list of most valuable brands. The Washington Times reports Zara recently removed from its website a denim mini skirt with an image resembling Pepe the…

The way consumers spend money is changing. Last summer, The Wall Street Journal reported that leisure travel spending increased by 8 percent from the year prior. Yet, some lifestyle brands are getting ahead of the trend and making a shift of their own. These brands are entering the hospitality industry in hopes of attracting consumers…

An apparel line from Victoria Beckham has spiced up sales for big-box retailer Target. Joshua Thomas, a Target spokesman, told the StarTribune online sales for the VBxTarget collection have already broken company records for sales of a design partnership — and that was just over the weekend. The success of the Target-Victoria Beckham partnership is…

bebe announced it's committed to closing 21 brick-and-mortar stores, representing 12 percent of its outlet locations. The closings follow recent speculation that the speciality retailer would shutter all of its stores and become an online-only brand. CNBC reports that in a filing with the SEC on Wednesday, bebe would incur an impairment fee of $2 million from…

bebe announced it’s committed to closing 21 brick-and-mortar stores, representing 12 percent of its outlet locations. The closings follow recent speculation that the speciality retailer would shutter all of its stores and become an online-only brand. CNBC reports that in a filing with the SEC on Wednesday, bebe would incur an impairment fee of $2 million from […]

A body care retailer’s direct mail catalog reflects the brand’s quirky and unique personality.

Indigo Wild, a body care retailer, sends out a direct mail catalog that reflects the brand’s quirky and unique personality. Mailer Name: Indigo Wild Date Mailed: June 2016 Indigo Wild was founded by entrepreneur Emily Voth after she became dissatisfied with her previous job. Voth’s hobby of producing organic soaps led her to start Indigo Wild, a […]

Here’s the thing about the retail industry: As much as you’d like to believe that your store is different from the one across the street, it's really the same — at least when it comes to branded selection. So much so that up to 98 percent of stores’ branded item assortment is also carried by…