Behavioral Retargeting

Blind faith in big data is robbing us of our humanity, and if we’re not careful, our obsession will ruin us. By all accounts, 2015 was a big year for big data. Fields as diverse as medicine, law and even fashion have gotten the big data treatment of late. This is good news; a data-driven world is…

This interactive webinar will seek to help retailers get the most bang for their buck from their data.

Online stores have a huge advantage with targeted marketing. From the moment you land on ASOS’ website, your path is monitored and analyzed. Click on a skirt or jumper, and you’re invited to “shop the look” or told “you might also like.” Leave the website to check the news on The Wall Street Journal or…

By now, many people know in the wake of the heinous hate crime in Charleston, S.C., the Confederate flag is being removed from government property in Charleston, and also from store shelves. Wal-Mart, Kmart and several other retailers have removed the Confederate flag from shelves and websites. But nothing could have prepared me for what…

The fashion times are a-changin’. New products have an estimated failure rate of 50 percent, costing over $400 billion each year collecting dust on store shelves. With that kind of risk involved, a systematic assessment of consumer preferences should be par for the course. However, retailers are constantly struggling to determine what styles consumers are…

This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.

Learn how the world’s best brands engage with consumers on a new level, extending conversations to get customers and influence revenue.

Solutions to the challenges brands face maintaining an effective digital content strategy in today’s omnichannel retail environment.

J.C. Penney is ripping up its marketing playbook once again, this time fashioning itself as the department store destination for Hispanics. It's a critical time for a retailer attempting a turnaround following three tumultuous years of management and agency upheaval, repeated shifts in strategy, and a marked decline in sales. In a push for growth, J.C. Penney isn't just zeroing in on the Hispanic customer — it's identified the demographic as its "North Star." The push will be on display this week with an expansive World Cup campaign that specifically addresses Latinas.

Hear several suggestions for using personalization, and about results marketers achieve when they treat customers as individuals.