Behavioral Retargeting

The holiday season is almost upon us, with sales starting on Black Friday — and often even before then these days — and running through New Year’s. Retailers are looking to do whatever they can to get consumers to purchase from their business during this busy shopping period. There are many factors that influence each…

QVC announced Tuesday that it's launching Beauty iQ, the first live multiplatform dedicated to exclusively selling beauty products. The network will also feature beauty experts sharing advice ranging from makeup tips to skin care. QVC, which dubs itself the world's leading video and e-commerce retailer, plans to launch the network on Monday. Within a month of going…

Retailers have a new generation to market to, and it’s more important than ever to respond to their wants and needs. Generation Z is unlike any cohort we’ve seen in the past, which presents a challenge to retailers and brands that are looking to target and engage with Gen Z shoppers. While there are a…

In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…

Was it 2011 or 2012 when we saw the advent of big data? Suddenly everyone was talking about the data explosion and predictive analytics. Every industry was jumping onto the bandwagon, including retail. It started innocuously enough with A/B testing, data gathering and funnel mapping, but it didn’t stop there. The new-age, number-crunching, stat-spewing marketers…

Think about the typical website conversion funnel. At the top is the homepage and at the bottom is the checkout page, every retailers end goal, right? However, not every shopper makes it to the bottom of the funnel. In fact, the vast majority don't. In 2015, $4 trillion worth of merchandise was abandoned in online…

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.

This article explains what CRM retargeting is, why you should use it and how it can increase conversions.

By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.