Behavioral Retargeting

We’re saying it: personalization is queen among today’s consumers. Just look at Spotify, which algorithmically delivers a unique 30-song playlist to each of its tens of millions of users every week. Meanwhile, Google Home's Assistant and Amazon.com's Alexa use voice recognition technology to tailor their responses to each member of a household. Nowhere is this truer…

Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.

Some in the retail industry believe that millennials have contributed to the decline of brick-and-mortar stores. These young digital natives are constantly tethered to devices and buy products online at the expense of physical stores, or so goes popular belief. That’s a myth, according to our recent survey of more than 1,000 U.S. consumers. We…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.

Shopping preferences of men and women are diverging as each gender responds differently to disruptive technologies. This dynamic was highlighted in our new study, Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors. In fact, according to the results, men are less likely to embrace disruptors like mobile shopping, Amazon.com, and discount…

The media has painted millennials as killers of many things — whether it’s napkins, diamonds or bars of soap. And if you pay attention to any of these headlines, you might view the generation as a group of ruthless avocado toast fiends who aren’t interested in any of the traditional products or marketing tactics that…

This is an $18 trillion global spending story. Seventy percent to 80 percent of consumer purchasing is controlled by women. There's a reason why many retailers have shifted their language from share of wallet to share of purse, and why terms like clientele’ing are starting to replace terms like showrooming. Women are the gatekeepers to…

Findings from the spring edition of the National Retail Federation’s quarterly Consumer View report provides insight into how millennial parents shop, spend and engage with brands differently than parents in other generations. Millennial parents turn to their smartphones at every point during shopping. The study found 78 percent use their phones to research products (compared…

I’ve received more than 30 retailer emails today alone … and it’s not even lunch time. These emails range from basic blasts with varying degrees of relevance to me to more personalized abandoned cart reminders and follow-ups on items I’ve interacted with. It might seem that I’m reviewing these with a particularly critical eye, but…

Online shopping has become a near-ubiquitous activity. According to a recent study by Verto Analytics, more than 96 percent of all American adults (ages 18 and above) use an e-commerce platform at least once a month. And multitasking has become the norm, presenting a new challenge to online retailers. In addition to shopping online, consumers…