Behavioral Retargeting

Thanksgiving and the holiday season is just around the corner. In a chaotic and ever-changing world, fixed calendar events like these provide predictable and unifying anchor points. No wonder, then, that so many marketing plans are now seasonal. Retailers are once again preparing campaigns and promotional events against a new set of seasonal tentpole events.…

Despite mounting inflation and an unpredictable future, the estimated back-to-school market size will reach $34.4 billion this year, up 24 percent since 2019. Even amid a looming recession, shoppers are expected to turn out in droves, and retailers stand to gain serious profits — so long as they can properly capitalize on advertising campaigns and get…

According to Commerce Department data released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Spurred both by frustrations with online shopping and a desire for a more tactile experience, consumers are returning, at least in some…

2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us. The machinery of consumerism is in disrepair: supply chains are broken, prices are rising on household goods and other items thanks to inflation, the U.S. Postal…

Our expert speakers will address how retailers can effectively use individualized promotions as a tool to drive e-commerce sales.

We’ve entered the next stage of combating COVID-19 as vaccinations roll out across the country. While this may be the next step towards getting the pandemic under control, consumers remain wary. In fact, vaccine or not, most Americans said they would hardly change their current shopping behaviors — an important finding for retailers currently planning…

Behavioral targeting is a marketing technique that helps you segment audiences based on their actions and activities — and not just by demographic parameters. This kind of data-driven targeting can help you create specific user profiles based on previously collected behavioral data. Marketers, like you, use behavioral targeting to increase engagement even as more and more online users…

In this interactive webinar, our expert speakers will discuss the areas you need to prioritize to future-proof your business.

In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.

Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…