Behavioral Retargeting

With approximately 1.5 billion smartphones currently in use today, it's safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of consumers steeped in a mobile lifestyle. But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.