Behavioral Retargeting

After years of delay, Google says it will no longer cancel and replace third-party cookies for its internet browser Chrome, reports CNBC. Cookies are used by advertisers to track users across multiple sites and deliver targeted ads. In 2020, Google said it would end support for those cookies by early 2022 once it figured out…

Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal,…

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the…

Not only are Gen Z not shopping like their parents, they're actively trying hard not to. After all, they have their own channels now, ones that they navigate with facility — the very channels that their elders will often avoid altogether. The behaviors of Gen Z (those born between 1997 and 2012) as they become…

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam's Club MAP, the retail advertising business at the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam's Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member…

No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the investigative consumer, the frivolous spender, the experience-driven buyer, the fluctuant shopper, and the conscious consumer. 1. Investigative Consumers Often referred to as the…

Forget about "Cookie Doomsday." Even if Google never fully deprecates the third-party cookie in Chrome, retailers still need to ditch those bits of code as soon as they can. The simple fact is that third-party cookies are destroying consumers’ ability to shop the way they want to shop, and the long-term fallout from the resulting…

In this webinar attendees will hear real-world insights from retail executives on how their businesses are approaching 2023.

It’s no surprise this year’s holiday season might look different, arriving during a time of historically high inflation mixed with ongoing recession fears. But despite pandemic-related challenges and supply chain disruptions creating concerns during last year’s holiday spending, it was a record-breaking season for consumers. Still, due to so much economic uncertainty, 63 percent of…

Typically, consumers have two decision-making styles: those who exhaustively research multiple options before making a purchase (aka the “thorough” shopper) and those who purchase the first decent choice that fits their preferences (aka the “efficient” shopper). Retailers that understand this distinction can shape their approaches to acquire and retain customers, including developing content and leveraging…