Beacons

Whether it’s fraud prevention or facial recognition, retailers have never before faced such a proliferation of technology. Today, retailers must be experts around geo-location, mobile apps, mobile wallets, authentication and a slew of other technology-related tools, not to mention have strategies in place to utilize them correctly. To sort out all of the technology options…

Retailers have been conditioned by consumers to constantly seek out “what’s next,” trying to stay ahead of trends in shopping preferences and behaviors. A driving force behind changes in shopping trends over the past year has been mobile. Consumers are growing more comfortable using their mobile devices to fulfill their shopping needs, whether they're buying…

Sessions at the Internet Retailer Conference & Exhibition in Chicago this week made it clear that retailers need to be more mobile friendly. From having an easy-to-use mobile app to using keywords for SEO so consumers can easily find what they're looking for, retailers need to be able to adapt to thrive in today's mobile-centric…

Since the launch of Apple’s iBeacon protocol a few years ago, beacons and location-based technology have received a lot of attention and media coverage. The majority of this coverage has tended to focus on the technology’s application in the retail space. More specifically, a great deal of attention has been dedicated to marketing and advertising,…

Since the hacks of Target and Home Depot that affected millions of consumers, retailers worldwide are concerned with their cybersecurity procedures and solutions now more than ever. In fact, attacks on POS systems remain the top source of confirmed data breaches according to Verizon’s 2015 Data Breach Investigations Report. In addition, the increased use of in-store mobile technology, such as beacons, brings added risk to retailers by providing another potential entry point that hackers can manipulate.

Total Retail Executive Editor Joe Keenan interviews Kate Kibler, vice president, direct to consumer, Timberland, on how the outdoor lifestyle brand is working to bridge the gap between online and offline shopping. The conversation took place this week at the National Retail Federation's Big Show in New York City.

Pharmacy chain Rite Aid has rolled out proximity beacons in each of its more than 4,500 stores across the U.S. The deployment marks the largest beacon installation in a retail setting to date, a bragging right once belonging to department store chain Macy's.The Rite Aid beacon program is in partnership with inMarket, a mobile shopper marketing…

While retailers are using the Internet of Things (IoT) in many different ways, most have one goal in common: to build customer loyalty and engagement. In fact, it’s already evident that both retailers and consumers are beginning to reap the benefits from more intelligent technology. The onslaught of smart sensors and devices, interactive store layouts,…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

Retailers are continually faced with finding new ways to lure shoppers and keep them coming back to their stores. Beacons are emerging as a means to get that shopper loyalty and keep it. About the size of a hockey puck or smaller, beacons are devices that are placed throughout a retail store and used to…