Beacons

As smartphones continue to serve as shoppers' personal assistants, retailers can utilize key capabilities like in-store beacons to offer personalized updates to customers’ smartphones throughout their shopping journey. Whether a consumer is shopping in-store, attending an event, or even shopping at a reseller partner, they expect to receive special information to further influence their purchase…

As smartphones continue to serve as shoppers’ personal assistants, retailers can utilize key capabilities like in-store beacons to offer personalized updates to customers’ smartphones throughout their shopping journey. Whether a consumer is shopping in-store, attending an event, or even shopping at a reseller partner, they expect to receive special information to further influence their purchase […]

Matching the right product with the right customer requires creating and executing a tailored assortment in each location.

This webinar will tackle how retailers can use customer data, including location intelligence, to help them make better decisions.

One of the benefits of being a retailer is that you're presented with various opportunities to know your customer. By employing some of the basic rules of marketing, you can know the habits of your long-standing customers and use competitive pricing strategies to earn new interested customers. In recent times, technological advancement has brought the…

United Parcel Service, Inc. said yesterday that it will begin installing Bluetooth-enabled beacons on trucks to keep packages from being loaded onto the wrong vehicle. The company said the beacons will help cut down on delivery times, reduce human error and reduce misloads by 70 percent. The “Preload Smart Scan” system uses Bluetooth-enabled beacons that communicate…

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

2017 is a new chapter in the omnichannel customer experience, with tech advances reconnecting retail in ways that exceed expectations.

Primarily driven by the ubiquitous presence of mobile devices, today's retail experiences are becoming less "place-specific" and more driven by an individual shopper's context — i.e., wherever and whenever they choose to focus and shop. Technology advancements continue to drive alignment across all retail touchpoints, and this year’s National Retail Federation (NRF) Big Show introduced…

We’re living in a world bursting with new technology. While exciting, it can also be overwhelming. How can consumers have fun, productive shopping experiences when they’re bombarded with messaging that’s often irrelevant to what they really want? Luckily, at the same time, we’re seeing the proliferation of beacon technology. Giants Apple and IBM have announced a joint…