B-to-B

Learn the benefits of selling on multiple marketplaces, the value each marketplace brings to the table and much more.

All B-to-B marketers will inevitably find themselves struggling to generate high-quality leads at some point in their career. Finding people who are interested and excited to learn more about your product or service can often feel like an uphill battle. Recently, Formstack surveyed over 200 marketers on current trends and opportunities in marketing, and we…

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

An executive with Amazon.com Inc's unit that sells office supplies to businesses gave testimony on Tuesday that appeared to bolster a U.S. regulator's wariness over a potential merger of Staples Inc and Office Depot Inc. The U.S. Federal Trade Commission filed a lawsuit last year to block the proposed $6.3 billion acquisition of Office Depot by…

The sales world has evolved tremendously over the years, but it’s still hard for many retailers to make a connection when training the newest generation of salespeople. And sure, while millennials’ door-to-door experience may be limited to trick-or-treating, that doesn’t mean they aren’t capable of becoming great sales pros who can really benefit your business.…

Consumer expectations have never been higher. They want simple shopping experiences on their mobile devices, online and in person — whatever is most convenient at any point in time. Most of all, consumers want to be able to purchase the exact item they’re looking for, and they want it delivered fast. In the last decade,…

Staples and Office Depot announced an agreement Tuesday to sell more than $550 million in large corporate contract business and related assets to office supply wholesaler Essendant. Deerfield, Ill.-based Essendant will pay Staples about $22.5 million, the companies said. More than 25 percent of the revenue acquired by Essendant will be from Fortune 100 companies…

As we 're in the early stages of 2016, I thought it would be a good time to assess where B-to-B e-commerce stands and what its future for the new year looks like. Not surprisingly, B-to-B e-commerce will continue to grow at a rapid pace. According to a Frost & Sullivan report, B-to-B e-commerce sales…

Businesses routinely have to buy everything from office supplies to electronic parts to laboratory consumables from distributors, manufacturers and aggregators. Increasingly, these transactions are taking place online. The business is evolving, but the tools required to support such businesses haven't kept pace. Historically, business-to-business (B-to-B) e-commerce sites have used search engines developed for the business-to-consumer…

How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.