B-to-B

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more. 

Digital devices have reshaped B-to-B shopping habits, but not in the ways you might expect. Many online purchases are made after your business customer has visited your brick-and-mortar store to browse and test a product. Essentially, local stores are becoming showrooms for online shoppers. This practice, known as showrooming, has taken off in recent years.…

Office Depot is teaming up with Chinese e-commerce giant Alibaba, as both companies hope to benefit from the other's strengths to win over American small business owners. On Monday, Office Depot and Alibaba.com announced a partnership aimed at American small and midsized businesses, tapping into the B-to-B market in the U.S. The two companies are…

If you can compare customer relationships to romantic ones, you could say that B-to-C customer relationships are like a first date, whereas B-to-B is more of a long-term committed courtship. When you're trying to appeal to a B-to-C consumer, the point is to make your brand and product as attractive as possible, capture their interest,…

Consumer brands were much quicker to embrace e-commerce than their B-to-B counterparts, but that has been changing rapidly in recent years. Fueled by a need to boost sales and a new generation of individuals responsible for making purchasing decisions, B-to-B companies are increasingly warming up to digital options. However, as B-to-B brands increasingly embrace e-commerce,…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.

B-to-B e-commerce, much like the broader e-commerce industry, is on the rise and merchants feel especially optimistic about its upward trajectory, according this survey from e-commerce platform BigCommerce. Eighty-three percent of B-to-B merchants that don't yet have an online sales channel expect to add one within the next 24 months. Eighty percent of merchant respondents currently accept B-to-B orders online, and 78 percent of those have enabled e-commerce purchasing for at least two years.

In episode 142 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Neel Madhvani, head of B2B and spirits at Boxed, the online, membership-free wholesale retailer that offers direct delivery of bulk-sized packages. The interview covers a wide range of topics, including Boxed's B-to-B strategy; best practices and advice for retailers interested in adding a B-to-B channel;…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

This past fall, Boxed, the online-only wholesale shopping club, announced the hiring of Neel Madhvani as its new head of sales. Madhvani will be responsible for building a B-to-B sales team at a time when businesses are accounting for a growing portion of Boxed's revenues. Madhvani has experience in this area, as he joins Boxed…