B-to-B
In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…
The transition to e-commerce is the most unique and welcomed change that has ever happened to trade. With it we saw the rise of online marketplaces and direct-to-consumer business models that provided incredible value to customers. However, it’s no secret that business-to-consumer (B-to-C) has been the main focus for entrepreneurship and innovation over the course…
During these chaotic times, it’s tempting to view corporate social responsibility (CSR) as an optional extra — nice to have, but hardly a top priority for brands that are struggling to meet surging demand, or which are in the process of pivoting into new markets. Even amid the chaos of a global pandemic and widespread protests,…
In episode 235 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Moffitt, chief retail officer at Office Depot. Listen in as Moffitt discusses Office Depot’s transformation from a B-to-C office supplies retailer to a business services platform, why the brand is making this transition, and how the brand's history plays into that decision. Moffitt shares…
B-to-B organizations aren't immune to the omnichannel trends impacting the B-to-C space. A recent inRiver survey found that 80 percent of B-to-B organizations are facing more competition than five years ago, requiring companies to transform and deliver experiences that stand out from the crowd. However, something is hindering businesses from achieving this. The amount of…
B-to-B retailers are in a constant struggle with cart abandonment. While sellers may be quick to point fingers at the product or blame customer indecision, it’s quite often outdated payment processes that leave buyers unsatisfied and running to the competition. The fact is customer expectations are evolving. And even in the B-to-B space, customers want…
The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more.
Digital devices have reshaped B-to-B shopping habits, but not in the ways you might expect. Many online purchases are made after your business customer has visited your brick-and-mortar store to browse and test a product. Essentially, local stores are becoming showrooms for online shoppers. This practice, known as showrooming, has taken off in recent years.…
Office Depot is teaming up with Chinese e-commerce giant Alibaba, as both companies hope to benefit from the other's strengths to win over American small business owners. On Monday, Office Depot and Alibaba.com announced a partnership aimed at American small and midsized businesses, tapping into the B-to-B market in the U.S. The two companies are…
If you can compare customer relationships to romantic ones, you could say that B-to-C customer relationships are like a first date, whereas B-to-B is more of a long-term committed courtship. When you're trying to appeal to a B-to-C consumer, the point is to make your brand and product as attractive as possible, capture their interest,…