B-to-B

As part of the 2020 Merchant Gift Card Omnichannel Evaluation, NAPCO Research, in conjunction with Blackhawk Network, conducted a comprehensive analysis of 100 leading merchants' gift card programs. The evaluations consisted of a thorough assessment of the consumer gift card purchase and recipient experience across multiple channels, including in-store, desktop e-commerce site, mobile website, and mobile…

Customer experience has been all the rage in B-to-B marketing, but it’s given way to defined, personalized journeys for win-win scenarios for each consumer. I recently received an email that opened with, “Hi Justin,” and thought, “Maybe this company will do it right.” Unfortunately, the rest of the email was a big disappointment and I…

The B-to-B and B-to-C worlds have long taken differing approaches when it comes to connecting and engaging with customers. Over the last 15 years, the consumer space became increasingly powered by e-commerce purchases, whereas the B-to-B world still largely relied on more traditional and direct methods. However, as remote work spread during 2020, B-to-B transactions…

As COVID-19 continues taking an immeasurable toll on our lives and businesses, wholesale vendors and retailers have had to shift sales strategies fast. The online channel, however, continues to see significant growth during the pandemic, positioning companies with existing e-commerce websites in better shape to weather the storm. In fact, McKinsey & Company reported how…

In episode 271 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matthew Rubin, senior vice president of business development and growth at Michaels, North America's largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for makers and do-it-yourself home decorators. Listen in as Rubin discusses the launch of the new MichaelsPro…

The world has changed drastically in the last few months thanks to COVID-19, and the retail industry is no exception. In the B-to-B world, traditional modes of face-to-face selling have become impossible, and now it’s likely that much of what has changed for B-to-B sellers will never be quite the same. For many businesses around…

Marketing in the midst of a global pandemic is far from business as usual. As social distancing and remote working have become the new normal, the world is experiencing a widespread societal shift that's impacting almost every aspect of our daily and business lives. In fact, Gartner predicts that more than 70 percent of companies…

In episode 256 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Conor Riley, CEO of Luxie Beauty, a luxury cosmetics company specializing in high-end, vegan, cruelty-free makeup brushes. Listen in as Riley discusses why the company was founded, how he ended up at the beauty brand, and the typical Luxie customer. He shares how the…

The transition to e-commerce is the most unique and welcomed change that has ever happened to trade. With it we saw the rise of online marketplaces and direct-to-consumer business models that provided incredible value to customers. However, it’s no secret that business-to-consumer (B-to-C) has been the main focus for entrepreneurship and innovation over the course…

During these chaotic times, it’s tempting to view corporate social responsibility (CSR) as an optional extra — nice to have, but hardly a top priority for brands that are struggling to meet surging demand, or which are in the process of pivoting into new markets. Even amid the chaos of a global pandemic and widespread protests,…