Augmented Reality

The holiday season can be a tough period for retailers, with more customer interactions, sales and chances to leave a lasting brand impression. However, in today's constantly changing retail world, businesses need fresh approaches to attract attention. This is where immersive technologies, such as 3D visualization and augmented reality (AR), come into play. Here's how…

The retail landscape is on the brink of one of the most transformative eras in decades. With new emerging technologies like artificial intelligence and consumer behaviors always evolving, the retail industry must not only be able to keep up, but must be able to stay one step ahead as these trends reshape how and where…

In an age when technology is continuously redefining the landscape of commerce, augmented reality (AR) and 3D modeling have emerged as pivotal tools, transforming not only the customer experience but also the intricate workings of supply chains. These technologies, once confined to the realm of sci-fi movies, are now actively streamlining supply chains and significantly…

U.S. consumers have proven themselves a resilient bunch. In the face of persistently high interest rates and continued inflationary stress, they’ve maintained spending. But as a retailer, you cannot afford to take this for granted. In fact, we’re starting to see the first signs that the American consumer might be about to buckle under the…

It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies in artificial intelligence (AI), machine learning (ML), augmented reality (AR),…

Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys. How AR…

Our rapidly digitalizing and globalizing world hasn't been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of…

As we step into 2024, the retail landscape is undergoing a transformative shift, with virtual retail stores emerging as the next big online trend. This shift isn't just a fleeting fad but a response to changing consumer behaviors and technological advancements. As 3D for the web becomes more mainstream, traditional e-commerce websites are becoming flat…

The digital marketplace is thriving, with consumers increasingly turning to online channels for their shopping needs. However, this shift has brought about a concerning disconnect between online perception and offline reality, leading to a surge in return rates. During the holiday shopping season, it's crucial for retailers to address this issue to improve customer satisfaction…

If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the array of products offered. Shopping is meant to be a comfortable and…