Attribution

Track Online to Offline Conversions With Local Search Efforts
November 29, 2016 at 12:23 pm

Can retailers link a single purchase to the local search that it came from? The short answer is, โ€œNot yet, but weโ€™re working on it.โ€ The local search industry is working to tie searches to sales, so it wonโ€™t be long before youโ€™ll be able to connect a consumer to a specific purchase, originating fromโ€ฆ

5 Ways to Track Sales From Influencer Marketing
August 26, 2016 at 10:17 am

Retail products are a home run for influencer marketing. Non-name brands that have their products portrayed seven times in an Instagram user's posts over the course of six months garner 84 percent brand recall from that userโ€™s followers. Placing your brand within content on an ongoing basis is the best way to attract consumers. Yourโ€ฆ