Attribution
May 17, 2022 at 10:34 am
The most common excuse made in the world of business and commerce — often said defensively, in hushed tones and with no small degree of implied embarrassment — is, “it’s the way we’ve always done it.” Well, we’re only human, after all. Stagnation and stasis and the comfort of the known often keeps us from…
January 3, 2020 at 12:29 pm
Join us to learn about modernizing the way you communicate to bridge the experiential gap, turning web traffic into foot traffic.
October 21, 2019 at 11:27 am
In episode 218 of Total Retail Talks, Executive Editor Joe Keenan interviews Matt Carrington, vice president, growth marketing at Framebridge, a retailer of customer picture and art framing products. Listen in as Carrington discusses Framebridge's use of linear TV and how it fits into the brand's overall marketing strategy. He shares how Framebridge has grown over…
October 1, 2019 at 10:36 am
With the rise of online retail and an explosion of new paths to purchase, consumers now average six or more touchpoints before making a purchasing decision. With so many channels for consumers to engage with, marketers are challenged to know which channels and messages drive the best results, and where they're most likely to maximize…
February 12, 2019 at 1:42 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
October 28, 2018 at 6:41 pm
Life's biggest mistake: following tradition vs. intuition. When it comes to statistics, everyone has them, but when it comes to mobile shopping, intuition tells us there's a gargantuan gap. Salesforce's latest September report indicates 68 percent of all e-commerce visits come from mobile phones. However, based on past mobile purchase statistics, retail digital marketers believe that…
September 28, 2018 at 8:56 am
In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap Total Retail Tech, an executive retail summit focused on the intersection of retail technology and marketing. Keenan identifies three primary themes to emerge from the conference — implementing a culture of digital innovation and experimentation within your organization; the buzz…
July 31, 2018 at 12:40 pm
Join us for this webinar to learn how retailers are addressing the challenge of improving customer intelligence and retail analytics.
July 27, 2018 at 2:09 pm
Learn how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more!
June 22, 2018 at 10:20 am
Was the search campaign, the Facebook ad or the TV spot the most impactful for the sale? Identifying attribution — i.e., which piece of marketing actually helped drive customers into stores and online shopping carts — is a hugely important challenge for Fortune 100 companies and startups alike. Yet brands aren't shying away from the…
