Apps

The past two years have already, most likely, accelerated your investment in your app’s growth. In case you’re still on the fence, out of the estimated four hours that U.S. adults spend on their phones each day, 88 percent of that time happens within apps. Putting your app at the center of your omnichannel strategy…

Now that the new year is well underway, the next holiday season seems like it’s lightyears away. However, if you want to create captivating and efficient online shopping experiences for your customers, the time to start putting those plans in place is now — don’t wait until you’re scrambling at the last minute to prepare.…

The mobile age has streamlined our daily lives. It’s to the point where waiting in lines, dealing with people, or even leaving the house feels like a hassle when you can just push buttons on your phone to accomplish what you need. Thanks to our smartphones, we’ve reduced the ability to shop, pay, travel and…

Over the last decade, the retail industry has undergone seismic shifts, from the social media boom to widespread adoption of smart devices. However, nothing has impacted retail quite like the pandemic. New channels and behaviors — e.g., buy online, pick up in-store (BOPIS); curbside pickup; same-day delivery — emerged out of necessity, but are now…

The pandemic accelerated e-commerce by 10 years in a matter of months and ushered in new consumer behaviors, not the least of which was the trend of switching brands because of availability (in-store and online), convenience and value. These three factors will play outsized roles far past today’s supply chain disruptions and economic uncertainty. Consumers…

Mobile app advertisers are better prepared in 2022 for the evolving advertising ecosystem than they were last year. We can now quantify the impact of Identifier for Advertisers (IDFA) loss and understand A/B testing implications of automated buying and privacy restrictions. Based on public comments, IDFA impact is generally being accepted as the new normal,…

The COVID-19 pandemic emphasized the importance of frontline workers in many industries — especially retail. These employees currently account for 80 percent of the global workforce. Yet, 60 percent of them are unsatisfied with the technology they've been provided with to do their work. Digital transformation is essential as businesses strategize for a strong "return…

Mobile commerce has become a critical component of any retailer's strategy. After all, U.S. consumers spent $52 billion on mobile devices during the last two months of 2020 alone. That’s a 55 percent increase over the same period in 2019. With that much money flowing through mobile apps, fraudsters have taken aim at them, making…

There’s no doubt that retailers were dealt a blow in 2020. Although customers flocked to e-commerce solutions in droves, this was largely driven by immediate necessity during the peak of the pandemic. Now that quarantine restrictions are being eased globally and commercial activity resumes, many retailers are left wondering where in-store shopping demand will lie…

Walmart has launched Me@Walmart, an app for U.S. store associates designed to simplify daily tasks as well as empower them to easily serve customers and plan for life outside of work. The app's features include scheduling, enabling associates to easily view their shifts up to two weeks in advance; a mobile clock-in feature; push-to-talk, which enables…