Apps

Retail Right Now: May 26
May 26, 2017 at 11:27 am

Welcome to this week's episode of Retail Right Now. In this episode, Joe Keenan review the week's top retail news stories, including J.C. Penney's new CMO; Warby Parker's new Prescription Check app; and Target's settlement from a 2013 data breach.

Warby Parker's New App Lets You Skip the Eye Doctor
May 25, 2017 at 11:22 am

Warby Parker wants to get you the right prescription glasses without forcing you to get an in-person eye test. The eyeglasses retailer is now testing its new Prescription Check app that uses your phone and computer in tandem to administer a 20-minute series of eye tests, which are then reviewed by a doctor who makes the…

Sephora Doubles App Speed in International Market
April 27, 2017 at 12:45 pm

Sephora has been a pioneer in adopting new mobile technologies both online and in its stores. The Sephora app helps consumers discover new products, make purchases, gain access to the retailer's Beauty Pass rewards program, and explore relevant content about beauty trends. When Sephora decided to launch a new mobile shopping app in the Southeast…

Under Armour Lays Off 2 Dozen in Connected Fitness Unit
April 7, 2017 at 11:29 am

Under Armour is laying off about two dozen employees in its Connected Fitness unit. Most of the affected employees are based in Copenhagen, where Under Armour purchased the Endomondo fitness app in 2015. The Connected Fitness unit offers consumers four apps — MapMyRun, MapMyRide, MyFitnessPal and Endomondo — that track users’ sleep, fitness and diet by…

How Retailers Can Better Engage Millennial Shoppers
March 30, 2017 at 8:57 am

Millennials are a powerful demographic for retailers. Today, there are around 80 million millennials in the U.S., representing 25 percent of the population. Accenture estimates that millennial shoppers’ annual spending will reach $1.4 trillion by 2020. Within a few years, millennials will “truly come into their own” in terms of spending power, accounting for 30…

The Year of Mobile Conversion is Here
March 10, 2017 at 11:34 am

It’s not an exaggeration to say that our mobile phones have become an essential appendage to our everyday lives. Apple trademarked the term “There’s an app for that” in 2010 for a reason. As consumers, if we're curious about a new store or need to access a quick service like food delivery or transportation, we…

Starbucks Adds Voice Ordering to iPhone, Amazon Alexa
January 31, 2017 at 12:04 pm

On Monday, Starbucks announced that it had officially launched voice ordering capabilities within the company's mobile iOS app and Amazon's Alexa. The features build on the success Starbucks has had in getting more customers to place orders on their phones. Mobile order and pay represented 7 percent of transactions at U.S. company operated stores in the…

Under Armour's 'Single Customer View' Strategy
January 17, 2017 at 8:50 am

Under Armour’s brand mission is “to make all athletes better.” To Under Armour, athletes can be kids playing T-ball, student athletes in college, professional athletes or the everyday human trying to better himself or herself. The brand wants to empower athletes to be their best. For starters, Under Armour acquired nutrition and fitness tracking app…

Consumers Can Now Shop Amazon From Apple TVs
December 16, 2016 at 11:24 am

Amazon.com has rolled out a new Apple TV application called “Amazon App: Browse, Search, and Shop," which enables Amazon Prime members to browse and search for products on Amazon’s site, and then buy them from the TV.  Consumers using the app can can view individual products, read their descriptions, get the product details and flip…