Analytics

You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. As of July 1, 2023, Universal Google Analytics will no longer accept data. At that point, companies that want to use a Google product to gauge their site analytics will have one choice: Google Analytics 4. The new Google Analytics 4 isn’t exactly new:…

Nearly 70 percent of online shopping carts today are abandoned, leaving a great deal of sales revenue on the table for retailers and e-commerce providers. To reduce cart abandonment, brands are relying on data that will inform them of shopper preferences and shape their marketing, sales and customer service experiences. Unfortunately, the sheer volume of commerce…

When consumers are making a decision on a specific product to buy, like a baby stroller, smartphone or insurance, for example, they undergo a complex journey — searching websites for information, gathering opinions on user forums and opinion sites, and scrolling through social media for experiences others have had with a brand. In today’s increasingly competitive…

2021 was a pivotal year for data strategy, forcing many to rethink not only how they manage data across operations, but also how they’ll capitalize on data in the years to come. As we look towards 2022 and beyond, below are a few key data trends that every organization should be aware of — particularly…

CPG manufacturers and retailers have never had as much data and analytical solutions available as they do now. These offer seemingly endless possibilities to plan the "perfect store," but it can easily become overwhelming, especially when also considering the ever-changing retail landscape and the pace at which shopper and competitor behavior evolves. Ultimately, when planning…

In episode 336 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tristan Burns, global head of analytics at Pizza Hut International, a division of Yum! Brands. Listen in as Burns discusses his role within the Pizza Hut Digital Ventures tech division of the global company, his professional background, and the various ways that consumers digitally…

The pandemic was a shock for retailers. Panic-buying of disinfectants, hand sanitizers and countless other goods resulted in historic demand and out-of-stocks for many products, leading to lower customer satisfaction and brand loyalty, not to mention loss of sales. As upstream suppliers dealt with their own supply chain disruptions, retailers were left with empty shelves…

The modern shopper experience extends far beyond the four walls of the physical store. In today’s omnichannel landscape, shipping has become an increasingly important part of the consumer experience. It’s not just product availability or quality that boosts brand image any longer; it’s the way an order arrives. Was it on time? Did it contain…

In the retail and consumer packaged goods (CPG) world, insight is everything. With insights into shopper motivations and behaviors, brands and retailers can anticipate new consumer trends. With insight into store-level performance, brands can identify category leaders and emerging competitors. Insights into category and market dynamics can reveal potential for expansion or innovation. With all…

How do consumer products (CP) companies grow their revenues? There are many considerations, including what price they set, how they manage the size of their products, and the assortment mix of those products. A question as simple as, "Will customers buy this product individually or in a set of six?” can be a highly impactful…