Analytics

In a tight economy, retaining customers is crucial for the survival of any retail company. However, despite the best efforts of businesses, unhappy customers can still occur, leading to a range of issues such as negative reviews, decreased customer loyalty, and lost revenue. The Impact of Unhappy Customers in a Tight Economy Retaining customers in…

Marketers have long relied heavily on third-party data. However, third-party data is going away due to privacy changes. And this has fed a narrative of signal loss in digital advertising that has often made it seem as if signal loss is the inevitable result of the data privacy movement. But that’s not necessarily the case.…

Understanding multichannel performance and profitability remains an existential struggle for consumer and CPG brands, and organizations often fail to develop reliable and automated analytics, especially for those expanding their Amazon.com presence. Amazon has provided some, but quite limited, help to this end. Although Amazon’s updated API (the SP-API) — released toward the end of 2021…

Having survived the greatest pandemic of our lifetime, America’s retail stores and shopping malls have shown their endurance, resilience and continued relevance in our society. Now, they're undergoing an identity change, turning from places to buy things into places to do things, where customers pay not for products, but gather to enjoy experiences. This evolution…

The CEO of a public company had just said it was a terrible time for us to change our data. What do we do? I asked. Not change the data? He paused. Change it, he said. Just don’t leave us hanging. Without intending to speak for the industry, he had. The industry would absorb change…

Change and disruption is rife in retail. Gaining and sustaining a competitive advantage means delivering timely and relevant customer experiences at every touchpoint. In fact, 70 percent of consumers spend more with companies that offer fluid, personalized and seamless customer experiences. Yet despite most retailers being data rich, data strategy mistakes are making them insight…

After a very strong January, U.S. retail sales fell slightly in February, the Department of Commerce reported Wednesday. U.S. retail sales declined .4 percent in February to $698 billion, slightly higher than economists' predictions of a .3 percent drop, according to estimates from the financial solutions firm Refinitiv. However, sales are still 5.4 percent higher…

The retail sector has seen dramatic changes in recent years with the rise of online shopping and an isolating pandemic driving an exodus of customers from long-established shared spaces such as malls and movie theaters. Despite less-than-ideal circumstances, many of these trends have challenged traditional brick-and-mortar retailers to rethink how they do business, and some…

Faced with the highest inflation rates in more than 40 years and macroeconomic uncertainty, retailers urgently need a comprehensive and always up-to-date view of their business. To achieve this, they need in-depth, real-time insights to effectively guide and predict financial performance — and to remain competitive. For chief financial officers, one of the most powerful…

You already know that data is a gateway for retailers to improve customer experiences and increase sales. Through traditional analysis, we’ve been able to combine a customer’s purchase history with their browser behavior and email open rates to help pinpoint their current preferences and meet their precise future needs. Yet the new wave of buzzwords…