Analytics

Enterprise retailers are spending millions on analytics because, in theory, the right solution can provide incredibly valuable insights to guide marketing, product development, sales initiatives and more, thus generating significant return on investment. But do the analytics platforms that companies currently use live up to the potential and generate returns that justify the investment? No,…

As foot traffic at shopping malls and retail outlets begins to trend upward during the holiday season, making sure inventory levels are accurate for the most popular clothing and accessory items is one of the best ways retailers can maximize profits. Sparse shelves mean unhappy customers. Nobody likes it when they find that perfect piece…

Fundamental data such as sales and category share is the lifeblood of today’s best-performing brands in the brick-and-mortar world. Their long-term strategies and everyday execution — for example, knowing which categories and retailers they should be under- or overinvesting in — are measured and closely managed by these critical indicators. However, despite the exponential growth…

This webinar offers insights and tips on how retailers can leverage digital technologies to better engage and sell to consumers.

In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailer’s marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share these…

Promotions, discounts, sales, promo codes ... no matter what you call them, promotions are considered by many retail marketers a necessary evil. They drive customer engagement and purchases, but hurt the bottom line. They get customers excited, but might hurt your brand image. Crocs, an omnichannel retailer of casual shoes for men, women and children, uses…

Every savvy business owner knows that keeping an existing customer is more profitable than bringing on a new one. But how many actually devise successful plans to encourage repeat business? While magazines, newspapers and streaming websites rely on subscribers to drive revenue, the importance of subscribers isn’t limited to media companies. Car-sharing companies, mobile phone…

Learn: Why having a pricing strategy is key to success on Amazon, the best tools and programs to use and how to calculate your costs.

How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.

The world’s leading retailers understand the promise of big data and analytics. They know competitors are finding insights and making advances, and many have seen their own pilot projects deliver measurable gains in marketing efficiency, sales or margins. Data-driven insights can create value across a business, helping managers tailor assortments at the store level, simultaneously…