Analytics

In a typical marketing department, demographic information is relied on as a key tool for developing targeted outreach strategies. A retailer’s marketing team, for example, can use these breakdowns in gender, age and geography, among other areas, to determine outreach and offer strategy. This approach relies on the basic premise that people who share these…

Promotions, discounts, sales, promo codes ... no matter what you call them, promotions are considered by many retail marketers a necessary evil. They drive customer engagement and purchases, but hurt the bottom line. They get customers excited, but might hurt your brand image. Crocs, an omnichannel retailer of casual shoes for men, women and children, uses…

Every savvy business owner knows that keeping an existing customer is more profitable than bringing on a new one. But how many actually devise successful plans to encourage repeat business? While magazines, newspapers and streaming websites rely on subscribers to drive revenue, the importance of subscribers isn’t limited to media companies. Car-sharing companies, mobile phone…

Learn: Why having a pricing strategy is key to success on Amazon, the best tools and programs to use and how to calculate your costs.

How B2B companies can optimize e-commerce sales through B2C tactics like: cross- and up-selling, subscription commerce, and more.

The world’s leading retailers understand the promise of big data and analytics. They know competitors are finding insights and making advances, and many have seen their own pilot projects deliver measurable gains in marketing efficiency, sales or margins. Data-driven insights can create value across a business, helping managers tailor assortments at the store level, simultaneously…

Competition is one of the biggest motivators for online retailers, especially as e-commerce sales keep climbing. Regardless of whether another company offers the exact same products you do, there are hundreds of thousands of other companies competing for your target market’s attention and money as well as training your customers on what to expect. That’s…

Whether you’re a store manager, regional chief or vice president, your time and resources are limited. Like many in retail, you look to the bottom of ranking lists to determine how to allocate your time and those resources. After all, poor performers obviously need a hand, right? The traditional response to the question of resource…

This spring, Target made the strategic decision to integrate clothing designer Lilly Pulitzer into its array of product offerings. Within half an hour, the preppy, chic floral prints were completely sold out — signifying both success and opportunity. Before its collaboration with Lily Pulitzer, it can be assumed that Target researched its audience, understanding that…

This webinar shows how to set up a successful trigger-based email marketing campaign to generate more revenue and greater profit.