Analytics

If you had a dime for each time you’ve been told you need to reach the omnichannel customer, you’d have at least $20. I think I’m up to $45.90. This relentless, finger-wagging nag isn’t unjustified. The always-on availability of cheap, high-speed internet connections and the warp-speed evolution of mobile devices has created a consumer that…

On Tuesday, Total Retail hosted the webinar “Unlock the Secret to Knowing What Your Customers Are Going to Do Next,” featuring Todd Werden, vice president of Boston Retail Partners; and Arthur Viente, program director, e-commerce strategy at IBM Commerce. (If you missed this webinar, you can listen to it in its entirety on-demand.) Before you…

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

We've all heard the retail cliche, "we need to do it differently." Yet year after year, organizations plan to do the exact same thing as before. Slight hyperbole, I know, but using last year (LY) actuals as your baseline for creating this year (TY) plans is doing just that. Most organizations are creating financial plans…

Join ChannelAdvisor for this webinar and learn how to make the most of the many retail opportunities Google has to offer.

The battle between online retailers and traditional brick-and-mortar stores is entering a new and exciting phase. Less than a decade ago, experts predicted the demise of the big-box store because e-commerce enabled people to shop for larger inventories from the comfort of their homes and get items delivered in a relatively short time. These experts…

The battle between online retailers and traditional brick-and-mortar stores is entering a new and exciting phase. Less than a decade ago, experts predicted the demise of the big-box store because e-commerce enabled people to shop for larger inventories from the comfort of their homes and get items delivered in a relatively short time. These experts […]

In this day and age, all retailers have websites. In fact, websites are integral to a retailer’s online business strategy, as the content that you put on your website can better help you sell to consumers. That said, anytime you have a website, you have content. And anytime you have content, you have bots. This…

By now the retail tango is becoming more familiar and haunting: burgeoning technology; greater transparency; changing competitive arenas; increased competition; multiconnected consumers; among other things. Most important, it seems, is the consumer — i.e., giving the consumer what they want, when they want it, how they want it, and where they want it. To do…

Most senior retail marketers now believe in the power of analytics to help them make decisions. However, too often these same marketers haven't set up the most efficient frameworks and tools to help them squeeze the most out of their analytics efforts. Meanwhile, they probably already have the data and tools they need to take…