Analytics

Most senior retail marketers now believe in the power of analytics to help them make decisions. However, too often these same marketers haven't set up the most efficient frameworks and tools to help them squeeze the most out of their analytics efforts. Meanwhile, they probably already have the data and tools they need to take…

By using analytics and the vast data resources at your disposal, you can predict what your customers are going to do next.

During the 2015 holiday season, retailers collected massive amounts of data from their customers. It can be easy to forget about this information during the hectic holidays, but as the New Year gets rolling retailers have a tremendous opportunity to score a competitive advantage in 2016. Many lessons can be gleaned from analyzing data collected…

Now that the holidays are over, it’s time to start looking at your shelves — made bare by wave upon wave of aggressive holiday shoppers — and begin executing your plan for the new year. 2016 could be the year that you adopt a comprehensive solution to keep your inventory appropriately stocked with the right…

Retailers are gearing up for the new year. With all of the world’s bounty just a few clicks or taps away, the competition will be fierce. Use your wits and data to put your best foot forward. Here are five tips to help you get started: 1. You don’t need much data to start targeting: The…

This interactive webinar will seek to help retailers get the most bang for their buck from their data.

The holiday season has arrived and people are lining up outside of stores for the best deals. And they’re increasingly shopping online, with the National Retail Federation (NRF) forecasting that online sales will increase between 6 percent and 8 percent this year. Meanwhile, retailers are gearing up for the busiest time of the year. Sales…

Enterprise retailers are spending millions on analytics because, in theory, the right solution can provide incredibly valuable insights to guide marketing, product development, sales initiatives and more, thus generating significant return on investment. But do the analytics platforms that companies currently use live up to the potential and generate returns that justify the investment? No,…

As foot traffic at shopping malls and retail outlets begins to trend upward during the holiday season, making sure inventory levels are accurate for the most popular clothing and accessory items is one of the best ways retailers can maximize profits. Sparse shelves mean unhappy customers. Nobody likes it when they find that perfect piece…

Fundamental data such as sales and category share is the lifeblood of today’s best-performing brands in the brick-and-mortar world. Their long-term strategies and everyday execution — for example, knowing which categories and retailers they should be under- or overinvesting in — are measured and closely managed by these critical indicators. However, despite the exponential growth…