Analytics

Was it 2011 or 2012 when we saw the advent of big data? Suddenly everyone was talking about the data explosion and predictive analytics. Every industry was jumping onto the bandwagon, including retail. It started innocuously enough with A/B testing, data gathering and funnel mapping, but it didn’t stop there. The new-age, number-crunching, stat-spewing marketers…

Big data-driven technology will continue to transform business processes in 2016 and beyond. For web-only and e-commerce marketing and management teams, the growing challenge is how to properly leverage all of the available data. The sheer volume of information can be overwhelming and creates a bit of a quandary where the data can improve efficiency…

Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. They assume they know where their customers live, what they earn and what their gender is. They make these assumptions based on observations of who has walked in their stores, and maybe even who they wish would…

Find out what major retailers took the pledge to close the gender wage gap; which e-tailer Bed Bath & Beyond just acquired; how Office Depot and Staples are stepping up their back-to-school fight; and how Facebook is entering the brick-and-mortar space.

The ability to collect and harness data is a key opportunity for retailers that want to truly enable a consumer-centric supply chain. According to a recent Boston Retail Partners study, 62 percent of retailers named customer identification and personalization of customer experience among their top three customer engagement priorities, more than any other initiative. However,…

Retail is intensely competitive. You either need to go really big or find a niche where your service, quality, convenience or personal touch are more appealing to some people than going to Amazon.com, Wal-Mart, Home Depot or some other take-your-pick competitor with crushing economies of scale. However, there’s a new problem with this. In their…

Getting omnichannel “right” is not as easy as it seems. Despite making significant progress, retailers are still leaving money on the table. Here are the top five mistakes that prevent retailers from improving their long-term ROI.

Everyone knows big data. Everyone talks about big data. But you, as the e-commerce hero in this story, know that big data can be intimidating. It probably lives in various formats in multiple places across the organization, and trying to find meaningful pieces of intelligence seems virtually impossible. Rather than trying to solve the big data problem all at once, you know the real weapon at your disposal is rich data, or more precisely, product data.

Join us on this educational webinar to hear how marketers are using digitally reactive direct mail as part of their market strategy.

This webinar will detail how your brand can use marketing automation to increase sales, drive customer loyalty and grow profits.