Analytics

While we may not be saying “happy holidays!” just yet, now is the time for e-commerce marketers to turn their attention to one of the most important shopping seasons of the year: Black Friday and Cyber Monday (BFCM). The key to success is making data-driven decisions with a goal of driving profitability. Below are six…

The retail industry is drowning in customer feedback. From reviews to digital surveys to in-store polls to social media posts, customer feedback is everywhere. Smart businesses know this feedback is valuable. They try to glean insights about their business based on customer feedback. The most valuable feedback is qualitative feedback, left in open text boxes…

Post-pandemic the retail industry was anticipating the new normal which never came. While retailers were establishing scalable solutions for challenges that surfaced from supply chain to shelf, artificial intelligence was becoming more accessible to consumers. Fast-forward a few years and what started as a new era quickly shifted to a mandate to do business differently…

Retailers worldwide are achieving significant growth in sales and profitability by employing omnichannel consumer engagement strategies across online, mobile and social platforms. This approach enables hyperpersonalization, accurate demand forecasting, and efficient inventory management. These benefits extend to dynamic bundling and pricing management, global supplier management, programmatic procurement, and cost-effective last mile logistics. These strategies are…

Customer motivations were long regarded as an unmeasurable mystery for retailers. However, the retail industry’s embrace of physical-digital shopping experiences has changed that, putting “shopper preferences” firmly in the camp of measurable metrics. These insights have helped retailers develop a more nuanced understanding of their shoppers’ needs and preferences in the context of the sales…

Ask any retailer and they’ll tell you it’s rough out there. Scaling profitably has become the persistent headache most brands can’t overcome. There’s not a lot of patience in the market for retailers that are losing money. Digital-native brands that went public, like Allbirds and Warby Parker, are down 70 percent to 90 percent from…

I know you’re probably wondering if this article will be a blast on artificial intelligence based on the headline. You’ve come to the wrong place if you're looking for that. As you’ve probably witnessed, it seems every organization is looking at ways to bring in ChatGPT to improve processes and content — and retailers are…

According to Gensler's 2024 Design Forecast, experiences are no longer either/or; they're AND. Blending convenience and engagement during every touchpoint is critical, which is why over 60 percent of customers switch to a different brand following a poor experience. Engaging displays and immersive audio capture shoppers' attention, with 42 percent reporting that they pay attention…

In episode 40 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Maigari Jinkiri, vice president of business development at Celebrus, a customer data and fraud prevention solution. Listen in as Jinkiri provides an overview of the business and how it works with retailers (0:45), his professional background that led him to recently join Celebrus…

As the retail industry evolves, strategies for success have dramatically shifted. Gone are the days of static store layouts, now replaced by a dynamic, data-driven approach that requires ongoing iteration. For retailers to thrive in 2024, a refocusing of key performance indicators (KPIs) is essential. Central to this new approach is understanding and maximizing foot…