Analytics

Many retailers think of Black Friday and Cyber Monday as a sprint to the finish line. Brand teams work feverishly around the clock to attract new customers, stand out from the competition, and boost sales. And they breathe a huge sigh of relief when Nov. 28 rolls around and Black Friday and Cyber Monday are…

Levi Strauss & Co, makers of the iconic jeans, faced some pretty serious belt-tightening earlier this year. In April, the company announced that “escalating costs of freight, labor and cotton, as well as lingering supply chain disruptions” and “bloated inventory” were decimating margins. The market was quick to respond, with shares dropping 16 percent that…

Just about any retailer or brand marketer is going to like the idea of using technology to better understand how consumers shop a store. But what they don’t tend to like is any possibility that the technology being used will upset and even alienate those shoppers. Stories regularly find their way into mainstream media about…

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…

In the ever-evolving landscape of data privacy, businesses and marketing leaders are facing significant challenges when it comes to understanding and achieving data compliance. The introduction of new cookie-less addressability solutions and interoperability standards across ID resolution platforms has made it increasingly difficult for retail brand teams to navigate and identify the right path towards…

As retail marketers start planning for 2024, data-driven analytics tools can help them determine the best performing channels to focus their efforts on. These tools make it easy for marketers to test and analyze the most effective channels for their business in real time. For example, a retailer that's thinking about putting more budget into…

Discerning consumers expect more from their online shopping experiences, especially during the busy holiday season when timely delivery, readily available products, and seamless checkout and return policies are more important than ever. In fact, the holiday season is often a “make or break” time for most retailers, particularly smaller ones eager to make a big…

Global partnerships have become a necessary function of growth and success in the retail industry, particularly in the face of a downward economy that's only now starting to trend upward. These partnerships are the linchpin to success in the modern retail world. However, in a digital-first landscape, these global partnerships have the capacity to trigger…

.

The era of the mystery shopper is gone. Today, retailers hungry for competitive data only need a tool to access that information on the web; customer experiences, competitors’ pricing, sales and stock data, etc. Public web data collection is the secret of top e-commerce performers. Your biggest competitor is able to immediately react to your…