Analytics

In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.

Experts from every corner of the retail industry descended on Las Vegas for the Shoptalk conference earlier this month, all with one ultimate goal: find ways to better connect with customers. Though where to begin in achieving that goal is less clear, especially when effective strategies are informed by all sorts of disciplines — e.g., psychology,…

In this interactive webinar, our expert speakers will address the importance of a strong customer retention strategy and so much more.

Tune in to learn how to use digital experiences to capture the interest, loyalty and dollars of Generation Z and millennial consumers.

I love the website redesign process. It’s an electric experience and an optimistic sign of good times. Failing digital businesses, I’ve learned, generally do not undertake ambitious redesigns. Unfortunately, not nearly enough companies take their customers’ point-of-views into account when it comes to design. The most common reason I hear: “We’ll bring in customer experience…

Holiday shopping is over, but retailers in all categories are always looking for ways to beat the competition for customers. In recent years, internet technology has given a growing number of large and small businesses, like Etsy’s crafty shop owners, the ability to enter the retail market. Ultimately, this puts pressure on retailers to innovate…

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. This week we feature Becky Gebhardt, executive vice president and chief marketing officer, Lands’ End.

Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…

There’s no arguing that a prominent web presence is crucial to the success of a retail business, but what’s more important is placing focus on a website’s performance. Customers have come to expect a quality online experience, which often comes down to the basic function of a brand’s site. Global IP traffic will increase nearly…

Can retailers link a single purchase to the local search that it came from? The short answer is, “Not yet, but we’re working on it.” The local search industry is working to tie searches to sales, so it won’t be long before you’ll be able to connect a consumer to a specific purchase, originating from…