Analytics

Can retailers link a single purchase to the local search that it came from? The short answer is, “Not yet, but we’re working on it.” The local search industry is working to tie searches to sales, so it won’t be long before you’ll be able to connect a consumer to a specific purchase, originating from…

In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.

With real-time insight into consumer behavior, merchandisers are better able to the put the right product in front of the right person.

Consumers have options, and they know it. Brands need an intelligent order management system to fulfill orders profitably.

Retailers have long been preparing for the 2016 holiday season, which is now upon us. E-commerce and brick-and-mortar store strategies have been implemented, and now data is being collected on shoppers. At this point in the year, it’s time to focus on monitoring and analyzing performance across digital channels. “Retailers must understand what customers are…

The insights, control, decision making and results made possible by data analysis are truly impressive. Think of where a business would be if employees just performed duties without recording sales, payments or production activities, and couldn't monitor the analysis of these variables in income statements and reports. Good data, if accurate, is gold. Unfortunately, many marketing…

Whether it’s fraud prevention or facial recognition, retailers have never before faced such a proliferation of technology. Today, retailers must be experts around geo-location, mobile apps, mobile wallets, authentication and a slew of other technology-related tools, not to mention have strategies in place to utilize them correctly. To sort out all of the technology options…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

As I go through the discovery process with prospective SPI customers, there's a moment in almost every engagement when one of the planners or allocators shows their current multitab, multidimension, multipivot table, holographic (OK, I exaggerated on the last point) homegrown Excel spreadsheet. It always impresses. I'm genuinely in awe of the complex usage of…

Go to any retail marketing conference and you’ll probably hear some variation of the following two statements: "We don’t have enough data to make good marketing decisions." "We’re drowning in a sea of too much data and don’t have a way to make it actionable." Every retailer recognizes that profitable customer acquisition, retention and activation require data-driven methodologies. Yet, a recent…