Analytics

Analytics: Brick-and-Mortar Retailers’ Bridge Into the Digital World
July 11, 2017 at 9:44 am

It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share…

The Fashion Industry [Infographic]
June 28, 2017 at 4:01 pm

It’s no secret that the number of people choosing to do their shopping online continues to grow. Convenience and competitive pricing keeps consumers coming back for more, especially to Amazon.com. Over 40 percent of all online sales in 2016 were transacted through Amazon, and its dominance in e-commerce continues to grow. Still, the lion’s share […]

Understanding the ‘Decision Funnel’ Using Unstructured Data
June 2, 2017 at 9:38 am

As recent store closures by popular brands such as bebe and Payless attest, without a better understanding of data, retailers risk losing touch with their market. Retailers of all sizes can gather data via the millions of customer interactions that occur through the in-store experience or online via websites and apps. Beyond that, companies can…

The State of Online Retail Performance
May 23, 2017 at 1:41 pm

As recent store closures by popular brands such as bebe and Payless attest, without a better understanding of data, retailers risk losing touch with their market. Retailers of all sizes can gather data via the millions of customer interactions that occur through the in-store experience or online via websites and apps. Beyond that, companies can […]