Analytics

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

In a session this week at the Teradata Partners Conference in Anaheim, Calif., Stephen Brobst, chief technology officer of Teradata, and Heidi Daniels, director, analytics and visualization technologies, Wal-Mart, discussed how the retail chain is using visualization to turn data into action. Brobst kicked off the discussion by stressing the importance of making data visual…

In a session yesterday at the Teradata PARTNERS Conference in Anaheim, Calif., Harjeet Komal, senior manager, systems integration, Hudson’s Bay Company (HBC), detailed how the retail business has developed an analytics reporting system to help streamline operations, increase efficiencies and, ultimately, boost the bottom line. HBC is working with MicroStrategy, an enterprise analytics platform, as…

In a session yesterday at the Teradata PARTNERS Conference in Anaheim, Calif., Harjeet Komal, senior manager, systems integration, Hudson’s Bay Company (HBC), detailed how the retail business has developed an analytics reporting system to help streamline operations, increase efficiencies and, ultimately, boost the bottom line. HBC is working with MicroStrategy, an enterprise analytics platform, as […]

The Estée Lauder Companies has a new senior vice president and chief information officer. The company recently named Michael Smith to the role. He reports to Estée Lauder Executive Vice President and Chief Financial Officer Tracey Travis. Smith brings a mix of IT, commercial and functional experience to this leadership role. Using his experience, Smith…

Picture yourself at a farmers market shopping for tomatoes. It’s not something you absolutely need at the moment, and you know your local grocer sells them for much less than the vendor you’re talking to, so you haggle and get a lower price. Alternatively, imagine you stop to purchase apples but you don’t know how…

Matching the right product with the right customer requires creating and executing a tailored assortment in each location.

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

Consumers expect shopping experiences to be personalized to their individual needs and preferences every time they interact with a brand. Seventy-three percent of consumers said they prefer to buy from retailers that use personal information to make their shopping experiences more relevant, yet only 3 percent of brick-and-mortar retailers are able to identify their customers. […]

At Micro Kickboard, the distributor of scooters, kickboards and other products used for urban mobility and recreation, we experienced a major website crash during a crucial sale event last year. This issue stirred change throughout the organization and prompted website updates that have had lasting results on customer experience and sales. One of Micro Kickboard’s…