Analytics

In a keynote presentation at eTail West in Palm Springs, Calif., earlier this week, Noam Paransky, senior vice president, digital, Gap Inc., detailed how the retailer has transformed its organization to better position itself to serve today’s omnichannel consumers. Gap was one of the first mall-based retailers to have an e-commerce site, launching in 1997.…

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With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

In today’s e-commerce environment, there's no shortage of data. However, what sets successful online retailers apart from the rest is how that data is analyzed and used. Savvy retail marketers are using the information they collect from consumer interactions online to better understand existing and prospective customer interests. These retailers then tailor marketing communications and…

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and they’re erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,…

How does my email program performance compare to others in my industry? Are the trends my business is experiencing in line with other retailers? Was the huge dip in sales specific to my program, or are my competitors having similar challenges? Is email even still relevant as a marketing channel? These are just a few…

As we enter the home stretch toward the biggest gift-giving days of the year, you might be thinking “what’s done is done,” that it’s too late now to address any e-tail website issues. However, rather than wait until after the holidays and risk leaving last-minute shoppers disappointed and frustrated with your site — which could…

In today’s competitive market, retail executives often find themselves suffering from one of the most perplexing questions of the digital age: “What do we do with all this data?” With the amount of information generated, gleaning meaningful, actionable insights is a challenge. This mountain of data gives way to “analysis paralysis” in many organizations as…

The use of data analytics across customer touchpoints and retail channels provides an opportunity for data scientists to revisit the “five P's” of marketing — place, people, product, price and promotion — and deliver a seamless shopping experience. New generation data analytics enable retailers to calibrate an optimal mix of the five P's and transform…