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Analytics
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In a keynote presentation at eTail West in Palm Springs, Calif., earlier this week, Noam Paransky, senior vice president, digital, Gap Inc., detailed how the retailer has transformed its organization to better position itself to serve todayโs omnichannel consumers. Gap was one of the first mall-based retailers to have an e-commerce site, launching in 1997.โฆ
Donโt miss this webinar to learn how to protect your business from costly overstocks, out-of-stocks and returns.
With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns
In todayโs e-commerce environment, there's no shortage of data. However, what sets successful online retailers apart from the rest is how that data is analyzed and used. Savvy retail marketers are using the information they collect from consumer interactions online to better understand existing and prospective customer interests. These retailers then tailor marketing communications andโฆ
How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products youโve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues forโฆ
Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and theyโre erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,โฆ
How does my email program performance compare to others in my industry? Are the trends my business is experiencing in line with other retailers? Was the huge dip in sales specific to my program, or are my competitors having similar challenges? Is email even still relevant as a marketing channel? These are just a fewโฆ
As we enter the home stretch toward the biggest gift-giving days of the year, you might be thinking โwhatโs done is done,โ that itโs too late now to address any e-tail website issues. However, rather than wait until after the holidays and risk leaving last-minute shoppers disappointed and frustrated with your site โ which couldโฆ
In todayโs competitive market, retail executives often find themselves suffering from one of the most perplexing questions of the digital age: โWhat do we do with all this data?โ With the amount of information generated, gleaning meaningful, actionable insights is a challenge. This mountain of data gives way to โanalysis paralysisโ in many organizations asโฆ