Analytics

Legacy brands carry legacies for a reason. They have the history, heritage and name recognition associated with brand longevity, but sometimes all those years of experience can be a hindrance rather than a help when it comes to re-evaluating tactics to attract a new audience. This is where studying the strategies of direct-to-consumer (D-to-C) brands…

In episode 195 of Total Retail Talks, Joe Keenan interviews Chris Fitzpatrick, vice president of business analytics and strategy at Vineyard Vines, a clothing and accessories retailer founded in Massachusetts. Listen in as they discuss how Vineyard Vines’ use of an analytics tool has enabled the brand to obtain a single view of its customer across…

I attended the 2019 Home Delivery World conference in Philadelphia last week. Over the course of two days, the retail logistics conference featured speakers from brands such as QVC, Giant, and Etsy, presenting on topics ranging from grocery and e-commerce, to parcel and heavy goods, to last-mile delivery and returns. A session in the Data…

Since the mid 1990s when Jeff Bezos founded Amazon.com to sell books online, and Pierre Omidyar created eBay — enabling everyone to sell everything — new business models have threatened to destroy the traditional retail economy. To remain successful, brick-and-mortar retailers must offer personalized and deeper online and in-store customer buying experiences. How? By harnessing…

While outsiders have long tried to put a death sentence on retailers in the brick-and-mortar space, the industry keeps chugging along. Insiders understand there’s still plenty of potential for growth — even as e-commerce continues to scale. But for there to be sustained success, big data must be properly leveraged. Unlocking the Power of Data…

The trade war with China has been cited as a primary cause of much of the recent economic volatility, from the stock market dive last fall to fluctuations in oil prices. While it's clear that tariffs are creating some level of instability as companies and investors try to guess what will happen next, many retailers…

Most retail vendors have significant opportunities to improve their use of POS data to drive sales and reduce inventory issues.

Retailers still have time to leverage learnings from holiday 2018 in order to make a positive impact on holiday 2019.

The continued growth and popularity of online shopping is creating new challenges for brick-and-mortar retailers. However, by making use of the right analytical tools, there's no reason why these stores should feel threatened. Physical stores continue to be a valuable channel for retailers because they offer something online retailers can't: a tactile experience. Even Amazon.com,…

At its height, Sears was the Amazon.com of its day. The 125-year-old retail giant amassed a catalog audience of more than 25 percent of the U.S. population — without using the internet or modern technology. It achieved the extraordinary feat of fulfilling more than 105,000 orders a day by changing the way business was done…