Affiliate Marketing

Cyber Monday 2016 was the largest online shopping day in history, grossing just shy of $3.5 billion — up more than 12 percent from the year before. Although digital marketing costs often climb during the holiday season due to increased demand — as they did on Thanksgiving and Black Friday — affiliate commissions actually declined on Cyber…

Total Retail’s seventh annual list of the leading female executives in retail features a who’s who in the industry. This year’s honorees were chosen based on a number of factors, including being in a top-level position within a retail organization, scope of responsibility within that position, career achievements, and involvement within the retail industry. Use this list as a resource to learn more about these retail leaders, from what characterizes their leadership style to who they turn to for advice to what they would be doing with their lives if they had not gotten involved in the retail business. It’s an introspective look at some of the brightest minds in our industry.

Affiliates and online sellers are the losers thanks to Louisiana's attempt to pressure Amazon.com to collect its state sales tax on purchases made by Louisiana residents. Amazon sent a letter to affiliates in the state last month explaining it was ending its advertising relationship with them. Not only will Amazon affiliates in the state lose out…

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If  you're one of Pornhub's 60 million daily visitors, you might be wondering why you saw ads this month for clothing brand Diesel rather than, say, male enhancement pills or hot singles in your area. It was certainly no media-buying accident. In fact, the fashion brand bought prominent placement on the site from January through Valentine's…

There’s a lot of hype in the retail world around sales shifting from brick-and-mortar stores to online. However, the two don’t have to be mutually exclusive. Rather, smart retailers need to understand the relationship between those spaces and make the shopping experience as customer friendly as possible. The Rise of Showrooming Worldwide in-store and online…

For the vast majority of retailers, the holiday season is the most important time of year. Sales during the holidays account for almost 20 percent of annual totals and often a majority of the profit. Some online retailers even make 10 percent of their yearly revenue during two days — Black Friday and Cyber Monday.…

Retailers can’t just decide not to pay Google for the people who clicked on their search ads because they don’t feel like it. The same goes for affiliate marketing relationships. Just because they’re paid based on performance, it doesn’t mean they only require seconds of your time and a few dollars every quarter. Like any other…

Any small business working with a limited budget or staff knows the challenges that come with gaining traffic, traction and sales. Unlike retail giants that can drop millions on advertising and marketing initiatives, smaller e-tailers need to be crafty and use inexpensive (or even free) tools to connect with consumers. Here are three tips on how to accomplish that:

Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: