Affiliate Marketing

Why Tapping Into Publisher and Influencer Partnerships is Key for Retailers’ Success in 2022
February 15, 2022 at 9:18 am

The retail sector was hit especially hard by the pandemic, with restrictions minimizing in-person sales, supply chain disruptions impacting inventory, and the Great Resignation hitting the labor force. To stay competitive, retailers pivoted to alternative strategies that allowed them to continue to engage with consumers, and keep them coming back for more. An area that…

Smarter Shoppers Call for Better Deals and Authenticity for Retailers in the New Year
January 17, 2022 at 5:59 pm

Retailers are continuing to face more challenges and shifts within consumer behavior. Supply chain and logistic woes are plaguing retailer inventory, the COVID-19 pandemic is still surging across the U.S. — with the rise of new variants forcing some consumers to shop entirely online, while others are getting back their comfort with shopping in-store. As…

What Does the Rest of 2021 Have in Store for Retailers?
September 15, 2021 at 8:21 pm

Leading into the year, I shared three predictions for 2021 with retail marketers. Here’s a quick recap: Retailers will need to rethink traditional calendars. Brands will continue to offer deals for longer periods of time to improve revenue. Retailers will need to leverage affiliate marketing as the key to customer centricity. After a year as…

A Customer Acquisition Strategy for a Digital-First World
June 23, 2021 at 11:58 am

The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market. Given this shift we’ve seen in consumer behavior, it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on…

3 Predictions for Retail Marketers in 2021
January 19, 2021 at 12:10 pm

Consumer needs and behaviors are changing rapidly, challenging retail marketers to keep pace with quickly evolving habits and preferences. For example, at the beginning of the pandemic when many airlines were gearing up for the summer vacation travel boom, consumers were shifting their dollars to home goods, loungewear and bread makers, and pausing on airline…

How Tuft & Needle is Optimizing Affiliate and Influencer Marketing
October 5, 2020 at 7:33 pm

In episode 267 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Julianne Kiider, affiliate and influencer manager at Tuft & Needle, a sleep company revolutionizing the way people buy mattresses online. Listen in as Kiider discusses Tuft & Needle's history and mission, her role at the company, and how affiliate marketing fits into the brand's marketing…

COVID-19 Resources: Leadership, Data, Employment Info., and Fun Stuff
May 3, 2020 at 7:36 pm

Welcome to this week's Retail Resources blog post, a curated list of the best content and resources I've seen over the past week that I hope will help you navigate through the coronavirus pandemic. This week I offer information about leadership, interesting data, employment information, and fun stuff that will hopefully help improve your spirits!…

The Marketing Channel Retailers Are Reopening Their Budgets For
May 1, 2020 at 4:04 pm

In addition to changing how consumers work, the COVID-19 crisis is also changing how they shop. Instead of going to brick-and-mortar stores to purchase goods, consumers are focusing their shopping online. In fact, among primarily store-based retailers, the number of online orders in the U.S. and Canada were up 56 percent year-over-year for the two…

How Affiliate Marketing Boosts Customer Trust and Sales for Purple
April 19, 2020 at 5:12 pm

In episode 243 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Brohamer, director of omnichannel marketing at Purple, a comfort technology company that specializes in the direct-to-consumer sales of mattresses, pillows and other bedding accessories. Listen in as Brohamer discusses the brand's history, its online and brick-and-mortar distribution channels, and why Purple decided to…

Bedding Brand Sheets & Giggles Launches Co-Op to Support COVID Relief
April 16, 2020 at 4:53 pm

Many retailers and brands are continuing to find ways to give back and provide support during the coronavirus pandemic. In this video, Editor-in-Chief Joe Keenan interviews Colin McIntosh, founder and CEO of eco-friendly eucalyptus bedding brand Sheets & Giggles, about how the company quickly donated money to emergency relief funds, as well as committed to…