Affiliate Marketing

The Future of Retail: Brands and the Seamless Omnichannel Experience
October 2, 2024 at 10:00 am

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. According…

How US Subscription Retailers Use Brand-to-Brand Partnerships to Drive Record Performance
June 17, 2024 at 7:31 pm

Since 2020, U.S. households have been battling high inflation and navigating increased costs for groceries, gas and housing. As a direct consequence of this inflationary environment, consumers have had to make difficult spending decisions. Despite these challenges, the retail industry has remained nimble, adapting with new ways for consumers to purchase goods and services with…

4 Best Practices for Affiliate Marketing Q4 Prep 
October 30, 2023 at 8:37 am

The idea that Q4 makes or breaks retail and e-commerce companies every year isn't new, but the actual impact of the holidays is staggering. In 2022, Cyber Week sales in the U.S. hit $35.2 billion, with that one stretch representing a huge chunk of the year’s revenue for brands across industries. We’re well into Q4,…

How Affiliate Marketing Can Transform Your E-Commerce Business on a Tight Budget
September 19, 2023 at 2:47 pm

How can you grow your e-commerce business without spending more money? Rising inflation, slower economic growth and slashed budgets mean there's less cash available to invest in marketing activities, but a greater need to gain new customers and increase sales. A brand’s various marketing efforts tend to focus on one part of the consumer purchase…

What the New Shopping Features in Edge and Google Search Mean for Online Retailers
June 12, 2023 at 11:52 am

It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…

Reorienting Your Partner Program for the Post-Pandemic Pendulum Swing
February 8, 2023 at 9:41 am

Not every year can be an up year for every business. When the pandemic dramatically upended consumer behavior two-and-a-half years ago, the natural result was that certain businesses suffered, while others grew in leaps and bounds by virtue of their position in the new online commerce landscape. The brands that were equipped to meet the…

Customer Engagement Lessons to Take Into 2023
December 20, 2022 at 8:35 pm

2023 is poised to bring new challenges to retailers as economic uncertainty comes to a head, and consumers focus on getting the most out of their dollar. Luckily, the past few years have provided ample opportunities for retailers to double down on engagement strategies and learn how to survive challenging times. Let’s dive into three…

How Affiliate Marketing Can Future-Proof Your Retail Business
September 19, 2022 at 12:01 pm

As inflation soars and supply chains experience ongoing disruption, it's almost inevitable that retailers are increasingly scrutinizing their marketing budgets. It can be tempting for companies to shrink marketing spend when faced with economic downturn, as they focus on short-term profit and sales channels instead. But you know the old saying, “Those who don’t learn…

Don’t Lose Customers at Checkout: Strategies to Simplify the Online Purchase Process
July 14, 2022 at 12:42 pm

The online checkout process has become cumbersome, to say the least. Among other checkout elements, the number of available payment types has exponentially increased. For example, these might include credit or debit cards; PayPal; Google Pay; Apple Pay; store credit; gift card; buy now, pay later (BNPL) options; and even Bitcoin. While a large number…

Retailers That Put Privacy First Will Have a Competitive Advantage
March 28, 2022 at 8:52 pm

As we move into an ever more privacy-centric online world, respecting user data sharing permissions and privacy is more important than ever. As one of the most aggressive privacy proponents among all the big tech companies, Apple has taken matters into its own hands and put decisions in place which protect the privacy of its…