3-D

AR Helps Tenth Street Hats Boost Engagement, Conversions
March 26, 2019 at 10:56 am

Tenth Street Hats, a Los Angeles-based online retailer of designer hats, was challenged like many online apparel and accessories brands to simulate the in-store experiences shoppers can get from touching and trying on products in real life, and seeing how they look on their bodies before making a purchase. To help address this challenge, Tenth…

Let’s Get Visual: A Product Visualization Guide to Boost Holiday Sales
November 26, 2018 at 2:31 pm

With the holidays upon us, tis’ the season for e-commerce to be jolly! Retailers and merchants look forward to this time of year as it's the most gratifying period in terms of sales. However, they must be well prepared, as thousands of consumers are about to storm any online fortress to get the best possible…

7 Ways for Retailers to Flawlessly Implement Virtual Reality
October 26, 2018 at 10:35 am

With the holidays upon us, tis’ the season for e-commerce to be jolly! Retailers and merchants look forward to this time of year as it’s the most gratifying period in terms of sales. However, they must be well prepared, as thousands of consumers are about to storm any online fortress to get the best possible […]

Report: Amazon Scanning Body Images to Improve Online Shopping
May 7, 2018 at 2:38 pm

Amazon.com is reportedly inviting customers into a New York office to measure their body shapes and sizes over a 20-week period in an effort to improve the shopping experience for customers. According to The Wall Street Journal, twice a month volunteers (chosen from a survey) will visit the office in order to allow Amazon to…

Williams-Sonoma Acquires AR 3-D Imaging Startup
November 17, 2017 at 12:09 pm

Furniture and kitchenware giant Williams-Sonoma, Inc. (WSI) is acquiring augmented reality (AR) startup Outward in an all-cash deal for $112 million. The furniture brand, which operates stores including Williams-Sonoma, Pottery Barn, West Elm and others, will be using the startup’s 3-D imaging tech to “enhance and extend its high-touch customer service platform,” the company says. Outward, founded…